Earlier this week, Kudo Protein Popcorn announced, “an extensive strategic partnership with UFC.” The company’s logo adorned the UFC mat for the first time at UFC 289 in Vancouver.
The company offers Protein Popcorn as well as gummies. The Utah-based company focuses on healthy snacks.
Via the announcement this past Monday:
KUDO’s collaboration with UFC entails a dynamic fusion of brand integration and innovative marketing initiatives, spanning across UFC Fight Nights, UFC Fan Experience events, and a wide array of social media platforms. By teaming up with UFC, KUDO Snacks is presented a remarkable opportunity to showcase its protein-packed popcorn to a national audience, reinforcing its position as a premier provider of high-quality nutrition for athletes and a healthier choice for everyday snackers.
The announcement did not disclose for how long or for the amount. The sponsorship fills another category for the UFC.
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