Jon Anik is helping renovate a Las Vegas gym as part of the rebuilding together initiative with Modelo as part of International Fight Week.
This past February, Modelo signed Anik to help promote the UFC’s official beer of the promotion. Anik is helping get the word out on the renovation of the Fight Capital Gym in Las Vegas. The renovation is part of Modelo’s first corporate social responsibility activation. Its goal is to refurbish gyms across the country.
Wicked proud to be partnering w/ @ModeloUSA, @UFC and @rebuildingtogether to renovate Fight Capital Gym in Vegas during International Fight Week. Modelo and UFC are committed to recognizing those w/ the Fighting Spirit and ultimately strengthening communities. #ad #for21 pic.twitter.com/6SD3iArWiT
— Jon Anik (@Jon_Anik) June 28, 2022
Payout Perspective:
Activation in Las Vegas this week is part of International Fight Week and the company’s annual biggest week of the year. As one of its biggest sponsors (Modelo pays ‘low eight figures per year’ per SBJ), one should see a lot of visibility from the brand this week into Saturday’s UFC event.
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