The UFC revealed that it is introducing a new LED system around the Octagon which will allow for a 15% jump in sponsor revenue according to SBJ’s Adam Stern.
The sponsor deck will be around the outside of the Octagon per a demo of the new addition set for Saturday night. According to the UFC’s Paul Asencio, “It was a huge factor in why Manscaped renewed with [the UFC]…We’re looking to attract more blue-chip brands, and having dynamic inventory like this should help.”
Prior to this new invention, the sponsors were based off on the Octagon mat and posts within the Octagon. The UFC then included a “fighter prep point” which was monetized with a sponsor. Manscaped has been a part of the outside deck of the Octagon with signage. DraftKings also became a mainstay near the Octagon with its clock outside the action.
Now, the sponsor deck will be more visible for advertisers as well as the ability to change sponsors between fights and likely to dynamic price the spots as the fights gain relevance with the optimum spots occurring during the main events.
Payout Perspective:
Smart move by the UFC to use technology to monetize the sponsorships and advertisers during a broadcast. Presumably it should allow more sponsors to share space outside the Octagon and bring in more brands based on the visibility during events.
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