Supplement brand Redcon1 will be the official performance, active nutrition and supplement partner of the Professional Fighters League according to Adam Stern of the Sports Business Journal. Financial terms of the deal were not disclosed although it will be a multi-year deal.
The agreement will see Redcon1 advertise during all regular-season events on ESPN and the new PFL Challenger Series events airing on FuboTV.
Redcon1 will provide its supplements to all PFL fighers and will sign two PFL fighters to endorsement deals.
Per its website Redcon1 has endorsement deals with AEW professional wrestlers Brian Cage and Kenny Omega. It also has a deal with ONE Championship’s Sage Northcutt.
One would think that Kayla Harrison (assuming she agrees) would be one of the signed PFL fighters. Perhaps Ray Cooper III will be the other at this point.
The deal should help both sides here as the PFL looks to add sponsors while Redcon1 will be in front of more of its target demo.
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