Manscaped has renewed its partnership with the UFC for three additional years. It will continue to be the first-ever Official Electric Trimer of UFC.
In the renewal, partnership integrations and new enhancements have rolled over into the agreement.
.@Manscaped has renewed with @UFC for three additional years, and the deal now costs the brand low seven figures annually, 3x the prior, per SBJ's Terry Lefton.
— Adam Stern (@A_S12) January 12, 2022
➖ New assets include global rights, branding/ownership of fourth/fifth rounds of fights and some content projects. pic.twitter.com/Pl3j5hALCn
Per the UFC:
MANSCAPED will maintain meaningful visibility in front of UFC’s global fanbase of more than 625 million people and over 178 million social media followers. Placement includes signage on the world-famous Octagon®, including exterior horizontal bumpers for all Pay-Per-View and Fight Night events. MANSCAPED will also serve as the presenting sponsor for rounds four and five of all UFC events. Additional elements of the partnership include in-venue fan interactions, as well as in-broadcast integrations, including the “Fighter Description” feature during athlete walkouts for all Pay-Per-View events, and activations across digital and social platforms for select events.
Payout Perspective:
Its likely that the renewal came out a premium for Manscaped as the UFC has seen an increase in its portfolio of sponsorships. It’s interesting to note the prime space for Manscaped a its sponsors the ‘Championship Rounds’ (4 and 5) of main events. This ensures prime viewing from many fans as those rounds are the most crucial in fights. One might expect more sponsorships and/or renewals for the UFC this year.
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