• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

MMA Payout

The Business of Combat Sports

  • Home
  • MMA
    • UFC
    • Bellator
    • One
    • PFL
  • Boxing
  • Legal
  • Ratings
  • Payouts
  • Attendance
  • Gate

Top 10 of 2021: No. 2 Endeavor buys the UFC, goes public

January 1, 2022 by Jason Cruz Leave a Comment

This past spring, Endeavor purchased the rest of the outstanding holdings the UFC and went public.  The company has touted the profitability of the UFC and the promotion was praised for events it held during the pandemic.

Endeavor had paused its IPO a couple years back due in part to several factors.  The pandemic also piled on to the list of issues with being a publicly-traded company.  The uFC did

Endeavor opened up on the NASDAQ this past April.  Dana White was present for the opening bell for the first time for EDR.  Notably, Ari Emmanuel spoke with the media touting big opportunities with China.  Of course, Emmanuel still had to get used to the new acquisition.

From our post this past April:

Emmanuel talked to CNBC.  He stated that the UFC will come out in June with NFTs.  He also highlighted the big opportunities with China.  Notably at the 1:37 mark he mistakes former strawweight champion Weili Zhang with former tennis pro Li Na.  He also says that the UFC has never had a serious injury which is debatable.

UFC-owner Endeavor going public on the NYSE this morning.

CEO @AriEmanuel joined us ahead of the company’s first trade.$EDR @dee_bosa pic.twitter.com/8aC4qHt3fR

— Squawk on the Street (@SquawkStreet) April 29, 2021

The stock opened up at $24 per share.  As of December 31st, it closed at $34.89. 

In its latest earnings call, Endeavor noted that the UFC has had the best 9 months of its existence in terms of business highlighting major sponsorship deals in 2021.

The UFC has been one of the bright acquisitions for the company in a year with issues due to the pandemic. We shall see how the stock price will be affected based on the UFC business.

Filed Under: Featured, Top 10 of 2021, UFC

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured

Injunction filed against Mayweather from fighting this Saturday

The UFC’s undying loyalty to Trump

Plaintiffs in Johnson antitrust lawsuit claim White’s devices “wiped” intentionally

Alex Periera accused of sexual assault, coercive sexual encounters, stalking

Court denies request to halt UFC White House event

Plaintiffs file Reply Brief in White House lawsuit

Archives

MMA Payout Follow

MMAPayout

Injunction filed against Mayweather from fighting this Saturday https://mmapayout.com/2026/06/21/injunction-filed-against-mayweather-from-fighting-this-saturday/

Retweet on Twitter MMA Payout Retweeted

@Josh_HokitUFC You’re gonna cry you were cancelled by the left for “free speech”. And then you’ll post 200 times a day on Twitter until fox and friends invites you on to “tell your story”. And after that you’ll run for congress and your campaign will be centered on white grievance.

This is

Real question. Was this announced or is there an intern somewhere that is taking note of ever fighter’s follow and unfollow?

Championship Rounds @ChampRDS

Ian Garry unfollowed PFL fighter Alexei Pergande after a clip resurfaced of him taking down Garry in sparring:

"Ian Garry is lying about me... I'm not sure why he made up a lie [about me filming him without permission]."

(via alexei_pergande/TT)

Great another weird move white belts will try on me in class Monday #bjj

ACD MMA @acdmma_

HOLY SHIT

THE FIRST SCOTTISH TWISTER IN UFC HISTORY BY MURTAZALI MAGOMEDOV 😮

Load More

Copyright © 2026 · MMA Payout: The Business of Combat Sports