This past spring, Endeavor purchased the rest of the outstanding holdings the UFC and went public. The company has touted the profitability of the UFC and the promotion was praised for events it held during the pandemic.
Endeavor had paused its IPO a couple years back due in part to several factors. The pandemic also piled on to the list of issues with being a publicly-traded company. The uFC did
Endeavor opened up on the NASDAQ this past April. Dana White was present for the opening bell for the first time for EDR. Notably, Ari Emmanuel spoke with the media touting big opportunities with China. Of course, Emmanuel still had to get used to the new acquisition.
From our post this past April:
Emmanuel talked to CNBC. He stated that the UFC will come out in June with NFTs. He also highlighted the big opportunities with China. Notably at the 1:37 mark he mistakes former strawweight champion Weili Zhang with former tennis pro Li Na. He also says that the UFC has never had a serious injury which is debatable.
UFC-owner Endeavor going public on the NYSE this morning.
— Squawk on the Street (@SquawkStreet) April 29, 2021
CEO @AriEmanuel joined us ahead of the company’s first trade.$EDR @dee_bosa pic.twitter.com/8aC4qHt3fR
The stock opened up at $24 per share. As of December 31st, it closed at $34.89.
In its latest earnings call, Endeavor noted that the UFC has had the best 9 months of its existence in terms of business highlighting major sponsorship deals in 2021.
The UFC has been one of the bright acquisitions for the company in a year with issues due to the pandemic. We shall see how the stock price will be affected based on the UFC business.
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