• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

MMA Payout

The Business of Combat Sports

  • Home
  • MMA
    • UFC
    • Bellator
    • One
    • PFL
  • Boxing
  • Legal
  • Ratings
  • Payouts
  • Attendance
  • Gate

Top 10 of 2021: No. 2 Endeavor buys the UFC, goes public

January 1, 2022 by Jason Cruz Leave a Comment

This past spring, Endeavor purchased the rest of the outstanding holdings the UFC and went public.  The company has touted the profitability of the UFC and the promotion was praised for events it held during the pandemic.

Endeavor had paused its IPO a couple years back due in part to several factors.  The pandemic also piled on to the list of issues with being a publicly-traded company.  The uFC did

Endeavor opened up on the NASDAQ this past April.  Dana White was present for the opening bell for the first time for EDR.  Notably, Ari Emmanuel spoke with the media touting big opportunities with China.  Of course, Emmanuel still had to get used to the new acquisition.

From our post this past April:

Emmanuel talked to CNBC.  He stated that the UFC will come out in June with NFTs.  He also highlighted the big opportunities with China.  Notably at the 1:37 mark he mistakes former strawweight champion Weili Zhang with former tennis pro Li Na.  He also says that the UFC has never had a serious injury which is debatable.

UFC-owner Endeavor going public on the NYSE this morning.

CEO @AriEmanuel joined us ahead of the company’s first trade.$EDR @dee_bosa pic.twitter.com/8aC4qHt3fR

— Squawk on the Street (@SquawkStreet) April 29, 2021

The stock opened up at $24 per share.  As of December 31st, it closed at $34.89. 

In its latest earnings call, Endeavor noted that the UFC has had the best 9 months of its existence in terms of business highlighting major sponsorship deals in 2021.

The UFC has been one of the bright acquisitions for the company in a year with issues due to the pandemic. We shall see how the stock price will be affected based on the UFC business.

Filed Under: Featured, Top 10 of 2021, UFC

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured

UFC 330 Payout Perspective

Update on CSI Entertainment – Mayweather lawsuit, Injunction request withdrawn

The Legal Submission 109 takes a look at TKO Earnings

Plaintiffs in Johnson antitrust lawsuit file statement prior to status conference

Despite two big losses, TKO touts another solid quarter

Muhammad Ali American Boxing Revival Act of 2026 introduced into Senate with minor changes

Archives

MMA Payout Follow

MMAPayout
Retweet on Twitter MMA Payout Retweeted

A message from the family of Dolly Parton.

Serrano leads fight purses for TikTok event in Temecula #boxing https://mmapayout.com/2026/08/25/serrano-leads-fight-purses-for-tiktok-event-in-temecula/

US Amateur gold medalist Jahmal Harvey made $45K in his third pro fight against Hammet Kowany Keb del Valle, the highest payday on the Serrano undercard #boxing

Per CSAC, Amanda Serrano made $150K for her fight on Friday night in Temecula. Her opponent, Lucrecia Manzur made a reported $12K #boxing

Load More

Copyright © 2026 · MMA Payout: The Business of Combat Sports