The PFL announced that it has come to a deal with Legends Global Merchandise to become the exclusive e-commerce provider for the promotion.
The multi-year agreement gives exclusivity to Legends for its e-commerce. It will also create an assortment of officially licensed products for all consumer segments, including shirts, sweatshirts, hats, hardlines and memorabilia.
The news announced via press release today is a part of a greater partnership between the two companies. In August, the PFL and Legends announced a deal to “create and execute premium, unique experiences and opportunities for sponsors, partners, and fans.”
As part of the working agreement with the PFL, Legends has taken an ownership stake in the MMA company. Legends is a multi-faceted company serving the sports and entertainment industry. Similar to Endeavor, it works in the area of hospitality, sales and naming rights
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