The WWE announced on Wednesday that it was launching an NFT Marketplace for Digital WWE Collectibles.
According to the press release WWE and Blockchain Creative Labs will have an exclusive multi-year agreement to launch an NFT marketplace for licensed digital WWE tokens and collectibles. The marketplace will allow for collectors to buy, sell and trade on the platform.
WWE will create authentic NFTs that will include its most iconic moments, past and present WWE Superstars and premier events, such as WrestleMania and SummerSlam. The blockchain technology will be interoperable across Ethereum and other blockchains. The marketplace’s name and launch date will be announced in the coming weeks per the release.
Payout Perspective:
The announcement comes a day after the company announced it had forged a trading card deal with Panini as it left long-time partner Topps. The news of a new NFT marketplace reflects a strategy that will bulk-up its merchandise/collectibles area. The space is growing and the company is attempting to be ahead of the curve.
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