Summerslam is taking place on a Saturday instead of Sunday this year. The good news for the company is that it will be in front of a capacity crowd at the new Allegiant Stadium in Las Vegas.
Many WWE sponsors are using the promotion’s second-biggest event of its year. This includes Pure Life Purified Water and Victoria Beer which will be Summerslam’s first official water and beer.
Also, DraftKings, 2K, Cricket Wireless, CF Energy, Credit One Bank and Wargaming will have marketing and promotion centered around the event.
Charlotte Flair is involved in an in-event commercial during the event for the WWE credit card. Also, Pure Life will have an in show integration coupled with a custom television spot that will run across Peacock featuring WWE Superstars Sasha Banks and Big E and WWE Global Ambassador Titus O’Neil. Victoria Beer will leverage WWE Superstar Rey Mysterio and his massive Hispanic fanbase through custom content campaigns, while also sponsoring the SmackDown Tag Team Championship match where Mysterio and his son Dominik face off against The Usos.
Also, per the WWE, the official wireless provider of WWE, Cricket Wireless will run a spot from their national television campaign featuring WWE Superstar Kofi Kingston while also serving as the presenting partner of the SummerSlam Kick Off Show where they will showcase a “live” Cricket Fan Zone amongst various retail and Superstar activations throughout the weekend. C4 Energy will leverage the vast social followings of WWE Universal Champion Roman Reigns, WWE SmackDown Champion Bianca Belair and WWE Superstars Montez Ford and Mandy Rose with custom content leading up to the event and will also serve as the presenting partner of WWE’s media presence at the MGM Grand.
In addition to the sponsorship activation, the event will feature many stars including Mario Lopez and Tiffany Haddish.
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