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Endeavor opens up on stock market

April 29, 2021 by Jason Cruz Leave a Comment

Endeavor is now a publicly traded company as the company was made available to shareholders on Thursday. 

Dana White was on site as well as Ari Emmanuel and other members of the executives. The stock symbol is EDR and its officially known as Endeavor Group Holdings, Inc. The company sold 21.3 million shares to raise about $511 million at a valuation of more than $10 billion.

Emmanuel talked to CNBC.  He stated that the UFC will come out in June with NFTs.  He also highlighted the big opportunities with China.  Notably at the 1:37 mark he mistakes former strawweight champion Weili Zhang with former tennis pro Li Na.  He also says that the UFC has never had a serious injury which is debatable.

Prior to going public, Endeavor bought out the rest of the UFC which made the property more attractive to investors.ย 

UFC-owner Endeavor going public on the NYSE this morning.

CEO @AriEmanuel joined us ahead of the company's first trade.$EDR @dee_bosa pic.twitter.com/8aC4qHt3fR

— Squawk on the Street (@SquawkStreet) April 29, 2021

The stock opened at $24 per share.

Payout Perspective:

It will be interesting to see how the stock does over time.  The UFC is a major part of the company and will be highly scrutinized for earnings calls. 

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