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Top Rank Boxing on ESPN draws 733K

April 27, 2021 by Jason Cruz Leave a Comment

Top Rank Boxing on ESPN drew 733,000 viewers on Saturday night per Nielsen via ShowBuzz Daily. The telecast drew 303,000 viewers in the A18-49 demo.

The telecast featured Emmanuel Navarrete as he defeated Christopher Diaz to retain the WBO featherweight title. 

The telecast drew 0.23 in A18-49, 0.10 in F18-49, 0.37 in M18-49, 0.13 in A18-34, 0.05 in F12-34, 0.20 in M12-34, 0.39 in A25-54 and 0.34 in over 50.

The UFC 261 Prelims on ESPN served as the lead-in for the night of fights from Florida. 

Payout Perspective:

The viewership did not fall off too far after the UFC Prelims went off the air and presumably a portion of the audience turned to the PPV.  The strong numbers for Top Rank reflect its placement on ESPN without other events on with the exception of the UFC. 

Filed Under: boxing, ESPN, ratings, Top Rank, UFC

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I should point out that according to those at TKO that the ESPN/MVPW boxing deal is a revenue sharing agreement similar to the original AEW/Turner deal in 2019 and not a full paying media rights deal which Top Rank had and wasn't renewed.

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