The UFC 260 PPV Prelims drew 718,000 viewers on Saturday night on ESPN and 297,000 in the A18-49 demo. Despite the stiff competition from the Men’s NCAA Tournament, the fights finished 5th overall in cable ratings.
UFC 260 preceded the PPV on ESPN+ featuring Stipe Miocic and Francis Ngannou in a heavyweight title matchup.
The prelims featured Alonzo Menifield and Fabio Cherant in a catchweight fight. Cherant was a last-minute fill-in for William Knight who was taken off the card due to COVID-19 protocols.
The event drew 0.23 in A18-49, 0.13 in F18-49, 0.33 in M18-49, 0.23 in P18-34, 0.12 in F12-34, 0.24 in M12-34, 026 in A25-54 and 0.35 in over 50.
UFC PPV Prelims 2021
UFC 257 Prelims 1.433M
UFC 258 Prelims 794,000
UFC 259 Prelims 1.208M
Payout Perspective:
March Madness took a bite out of UFC ratings. However, the prelims remained strong despite basketball coverage.
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