The UFC announced that it has forged a partnership with UPshow, the leading in-venue entertainment and marketing platform, to deliver in-venue, streaming sports entertainment packages to retail and hospitality businesses across the United States for UFC Pay-Per-View events.
Joe Hand Promotions will manage the effort. As you know, Joe Hand Promotions handles the UFC contract with live content to bars, restaurants and other public viewing venues. Terms of the deal were not disclosed.
According to the press release announcing the deal, UPshow and Joe Hand Promotions will offer U.S. customers exclusive packages with the option to directly stream marquee UFC events through UPshow’s platform.
Payout Perspective:
This deal pertains to commercial businesses that are looking to add streaming events such as the UFC to upgrade its business. It appears that with the deal UPshow will add value through advertising though its platform. At a time when more of the nation is opening up, the partnership seems prime to add value to businesses that had been shut down.
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