Boxer Ryan Garcia inks deal with Gatorade

Boxer Ryan Garcia has signed a deal to be sponsored by Gatorade.  It is the first U.S. nationwide deal that Gatorade has signed for a boxer.

From dreamer, to champ, to king 👑 Hyped to welcome Ryan García to the Gatorade team! pic.twitter.com/3DwQb6UFkT

— Gatorade (@Gatorade) January 29, 2021

Rumors are floating around that Garcia and Manny Pacquiao will fight this year.  Although nothing has been locked down, the sponsorship deal comes at the right time.  The 22-year-old is coming off a 7^th round TKO of Luke Campbell to win the WBC interim lightweight title this month.

Garcia is massively popular as he has 8.4 million Instagram followers.  Garcia mentioned that a few years ago he had tagged Gatorade in a social media post and now he’s a part of the team. 

Garcia joins the likes of Fernando Tatis, Jr. Zion Williamson and Jason Tatum as young up-and-coming athletes sponsored by Gatorade.

Payout Perspective:

The deal makes sense for Gatorade as Garcia could be the new, fresh face of boxing.  He’s young, good-looking and can draw cross-over from the Hispanic market.  You may recall that the UFC’s Jon Jones had a sponsor deal years ago.  We will see if Gatorade pursues an MMA star and/or another boxer in the near future.