On Tuesday the UFC named Panini America as the exclusive collectible global trading card partner. The muli-year agreement is set to begin with the release of UFC Prizm.
During the pandemic, the collectibles market has seen a renaissance in popularity. Previously, the UFC had a trading card deal with Topps.
The deal begins in April with the company’s popular Prizm brand to kick off the new deal. It also plans to release sets for its Select (July), Chronicles (September) and Immaculate (December) brands.
The deal means that Panini Italian-based company will have exclusive deals with the NFL, NBA and NASCAR.
The company will have a “UFC’s biggest moments” for its direct-to-consumer Panini Instant platform.
Payout Perspective:
No financial details on the deal but the UFC takes advantage of the company’s market share in the trading card market in addition to its popular brands. Panini closes in on a market share with only major league baseball, MLS and NHL as three leagues it does not have an exclusive deal.
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