On Thursday, the Professional Fighters League announced that it would be the first sports league to offer Blockchain fan tokens in partnership with socios.com.
Blockchain technology is what supports the digital currency space and through this, PFL is launching Fan Tokens that will provide fans with engagement opportunities. This will include voting rights to earn exclusive rewards, on blockchain-based fan voting and rewards app Socios.com. In partnering with the PFL, Socios.com becomes the “Official Fan Token Partner of the PFL.”
The Fan Tokens will create exclusive access that will allow holders to participate in polls and contests and even have a chance to award fighter bonuses. As with many of these creations, there will be digital and real-life rewards related to the PFL and will include a Leaderboard, Chat and Games.
Via PFL press release:
“As a league at the forefront of technology and innovation, we are committed to pushing the boundaries of fan engagement, providing the 450 million MMA fans worldwide with unprecedented access to the PFL, our fighters, and the action,” said Peter Murray, CEO of the PFL. “We’re thrilled to partner with Socios.com as they share in our passion for engaging fans in new and cutting-edge ways. We have seen this come to life through their work with iconic global sports properties like FC Barcelona and Juventus, and we look forward to delivering the same experience to MMA fans.”
Payout Perspective:
This appears to be an innovative plan for the PFL to create fan engagement with the enticement that it will lead to exclusive access, rewards and prizes. This also helps the PFL stay on top of its audience and actively determine demographics, what it may be interested in and what it is not.
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