WWE has a new “Official Beer of Summerslam” as it has come to agreement with Constellation Brands’ Victoria Beer. The beer will be the official sponsor of 2021’s Summerslam.
In addition, Constellation’s Modelo and Corona brand beers will also be a part of the partnership with WWE.
No terms of the deal were announced.
.@WWE and @cbrands has announced a new multi-platform partnership that names Constellation’s @VictoriaMX the “Official Beer of @SummerSlam.” In addition to Victoria’s official sponsorship of SummerSlam 2021,@corona and @ModeloUSA , will also invest in the partnership with WWE. pic.twitter.com/cbqXHkafLy
— WWE Public Relations (@WWEPR) October 14, 2020
Payout Perspective:
The umbrella of Constellation Brands’ beers will be prevalent for the company in 2021. The partnership with WWE should help with bolster its ad revenue. It also is a move toward a more adult-oriented demo. For Constellation the move seems like a way to grab a younger audience. With Modelo as a partner in the UFC, it now moves into the pro wrestling ring.
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