According to Bill King of the Sports Business Journal, DAZN has secured a sponsorship deal with Vaseline ahead of Saturday’s fight between Anthony Joshua and Andy Ruiz, Jr.
Financial terms were not disclosed but the petroleum jelly maker mainly associated with its application to boxer’s faces will be visible on the DAZN stream Saturday. The brand will be in presenting sponsors positions and have its logo on a “corner cam.”
In addition, King reported that it has signed sponsors AutoZone and erectile dysfunction medication Roman for its North American telecasts. Commercials for both will run during tomorrow’s telecast.
Payout Perspective:
The addition of a presenting sponsor reflects the big nature of this fight. Despite what some believe is a controversial location for this fight, DAZN will see an uptick in subscriptions to watch tomorrow. Vaseline, synonymous with boxing for its use on fighter’s faces to close and/or conceal cuts, will be all over the mat (perhaps literally) tomorrow in what the company believes will be a big value add.
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