Buffalo Wild Wings is getting in on the “BMF” craze with UFC 244 taking place at Madison Square Garden Saturday Night. The restaurant will be featuring the “BMF” wing sauce this weekend to accompany its showing of the PPV.
Buffalo Wild Wings, a UFC sponsor, will take advantage of the UFC applied-for-trademark with its own twist on “BMF” with a wing sauce that will accompany its wings. The sports bar is known for frequently airing UFC PPVs for those patrons not wishing to shell out the $60 charge.
According to the company copy, “The UFC-inspired sauce combines the flavors of sweet mango, spicy habanero and the unrelenting heat of ghost peppers, which are then topped with the sweet and smoky chili pepper flavor of Desert Heat seasoning – creating a diabolical mashup worthy of the “BMF” moniker.”
The sauce will be available only on the day of the fight – this Saturday November 2nd.
Payout Perspective:
If you wanted to know what the UFC would do with the BMF trademark aside from a belt (which has yet to be seen), the UFC has licensed it (or just granted the right) to one of its sponsors for activation purposes. Buffalo Wild Wings signage has appeared in the UFC octagon and you can see more publicity around the sauce as the fight nears.
Leave a Reply