Bellator MMA 215 drew 365,000 viewers on the Paramount Network Friday night according to Nielsen via ShowBuzz Daily. The ratings continue a precipitous slide for the promotion on television.
The event was the first of two nights for the promotion in Uncasville, Connecticut. Friday night’s event featured Matt Mitrione taking on Sergei Kharitonov in a Heavyweight matchup. However, the fight never came to fruition as an errant Mitrione kick hit Kharitonov for a low blow and the Russian could not continue.
The ratings reflect a continued drop in viewership for Bellator. One might argue that viewership may have been skewed since the event was also on DAZN. Yet, the ratings have seen a downturn over the years.
Payout Perspective:
Top Rank Boxing on Friday night scored 704,000 viewers on ESPN in the same time slot. While Bellator 214 did well in the ratings, the lack of consistency here should be a concern for the promotion. As Jed I. Goodman points out, there is a downward trend in viewership since its time on Spike.
#Bellator215, on Paramount Network, averaged 365k viewers#Bellator214 697k
Thru 2 events in 2019 #Bellator is averaging 531k viewers
2018: 620k
2017: 1.047m
2016: 1.265m
2015: 666k
2014: 767k
2013: 875k(Paramount/SpikeTV viewership only & does not include +3 DVR ratings)
— Jed I. Goodman (@jedigoodman) February 19, 2019
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