This Saturday’s Golden Boy promoted Tito Ortiz-Chuck Liddell 3 matchup has a new PPV price: $39.99. The lower price (originally $49.99) looks to entice casual viewers into taking time away from holiday shopping and purchasing the PPV.
Of course, the fight card underneath Ortiz-Lidell leaves many wondering. Former UFC veterans Efrain Escudero and Gleison Tibau meet in one undercard fight as well as Tom Lawlor and the rest of the card is mashup of journeyman fighters.
Fite.tv recently ran a promo for people that purchased the event on its app within a certain time the charge would be $19.99. Notably, that price point is the same as Friday afternoon’s Phil Mickelson-Tiger Woods’ golf duel for $9 million.
Payout Perspective:
With UFC PPVs at a $59.99 price point, $39.99 may seem like a bargain until you realize the quality on this card. I seem skeptical of the Ortiz-Liddell matchup and it seems to be purely based on living in the past. Both of these fighters do not look like they should fight and its questionable that the California State Athletic Commission is allowing this fight to happen. Aside from these names, there is nothing else on the card that would entice a casual fan to purchase. Frankly, if you needed to spend money on PPV this weekend, the greater entertainment value is likely golf.
This is the inaugural event by Golden Boy in MMA promotion and it felt that having a “legends fight” would attract fans. But, with the UFC having a big piece of the promotional pie along with over the top and online events taking place, its hard to promote this event without any other fights under Ortiz-Liddell. It will be interesting to see how many PPV buys it will receive and what will be the future of Golden Boy in MMA.
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