Earlier this week Golden Boy Promotions and Facebook announced a deal in which fights will be streamed on the social media platform in another move toward sports content online.
According to ESPN, the deal will have a minimum of five fight cards and will be free on the Facebook Watch page in the U.S. and globally on the Golden Boy Promotions’ Facebook Watch page.
Oscar De La Hoya praised the deal as it brings his fighters to “the intersection of live sports mega-casting and ultimate fan engagement.”
Main Events Promotions will also work with Golden Boy in putting together events on the series.
The first card takes place on August 11th.
Payout Perspective:
The deal is another notch for Facebook Watch as it carries Professional Fighters’ League Prelim matches on its channel. The prize jewel of the platform is its Wednesday afternoon MLB games in which it is the only telecast for the game (not even regional telecasts air the game). The Golden Boy deal will aid the content for Facebook. It will be interesting to see if this spreads the Golden Boy stable thin as it has an existing agreement with ESPN. The content will help with brand visibility as the fights will be free for anyone with wifi use and a Facebook account.
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