Boost Mobile has signed a multi-year sponsorship deal with Bellator MMA and will appear in the cage this Saturday as Bellator 192 relaunches Spike TV as the new Paramount Network. According to the Sports Business Journal, the deal will make Boost Mobile the “official wireless carrier” of Bellator MMA.
Boost Mobile sponsored the World Series of Fighting but has been away from MMA until the news of this deal on Tuesday. It also was a sponsor of the UFC in 2010. The company has scheduled a meet and greets for this Thursday to promote Saturday’s event in LA.
See how you measure up with MMA legends! Meet @Rampage4real & @realroyce on Thurs 1/18 from 6-7pm at Infinity Wireless in Gardena. #bellator #bellatornation pic.twitter.com/UcaY7WK2mL
— Boost Mobile (@boostmobile) January 16, 2018
The SBJ article quotes Scott Coker of describing Boost Mobile as a “blue chip” sponsor.
Payout Perspective:
No financial terms were disclosed but the report indicates the logo will be prevalent throughout the Bellator broadcast Saturday. The wireless carrier is back sponsoring esports and the return to MMA shows a dedication to reach out to a young demo in its target audience. Look for Bellator to seek out other sponsors in 2018 as it will compete with UFC for additional revenue in this business segment.
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