The UFC is collaborating with Netflix to promote Will Smith’s original movie on the streaming service, Bright.
The company is using its social media account to promote the film featuring the former Fresh Prince in a sci-fi movie about a Los Angeles cop partnering with an Orc, a mystical creature that lives alongside humans and elves.
An Orc in the Octagon?
You won’t believe your eyes. Watch #BrightMovie now streaming only on @Netflix. @DanaWhite @TravisBrowneMMA @JoeRogan @MattSerraUFC @BlueCarnageMMA pic.twitter.com/Fg1XOypjUf
— UFC (@ufc) December 22, 2017
The buzz for the movie has reached 11 million viewers that have watched the film in just 3 days on the service. But, the reviews have been terrible. Netflix spent $90 million on the project and despite the poor reviews, the viewers have watched.
#UFC teaming with #Netflix to promote Will Smith’s #Bright pic.twitter.com/E9cznLYvTi
— Jason Cruz (@dilletaunt) December 28, 2017
It’s the first big budget film by Netflix and it enlisted the UFC to recruit its young demo to watch.
There appears to be some sort of promo in which one of the film’s main character is squaring off with Travis Browne. The character, Max Carlyle, has his own twitter handle.
I’ve come too far. There’s no way in hell that @TravisBrowneMMA is gonna stop me. pic.twitter.com/QBDcUVvK1Z
— Max Carlyle (@bluecarnageMMA) December 28, 2017
Watch me face off with @travisbrowneMMA 12/30. Only on @UFC. pic.twitter.com/RyERr65R1g
— Max Carlyle (@bluecarnageMMA) December 28, 2017
Payout Perspective:
Look for “Bright” to be a part of the sponsor list this Saturday. With Endeavor’s contacts in the entertainment business, we could see more of this integration of the UFC brand with companies. In the video above, Matt Serra and Dana White make cameos. Notably, the UFC Instagram post, states that it was paid by Netflix. This brings up a question as to whether the streaming service could be a media partner when the company’s rights deal is up.
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