For those getting ready to watch GGG versus Canelo Alvarez this Saturday, you will have to pay a premium if ordering on PPV as the suggested retail price point will be $79.99 HD.
The premium price is more than the usual $64.95-$69.99 PPV boxing event. Coming off of last month’s Conor McGregor-Floyd Mayweather fight, which cost $99.95, the question of whether that fight would impact this fight was a relevant question.
Certainly, “Supremacy,” as the fight is billed, is a fight that diehard boxing fans have been waiting for, but will casuals dip into their pocketbooks less than a month later to pay another $80 for a PPV?
The PPV buys for The Money Fight have not been made official but the conclusion is that despite the $100 price point, it drew between 4 and 5 million buys. We aren’t looking at that buy rate for this event, but this has been a fight in the making with two of the biggest-named boxers in the sport today.
Last spring, Canelo’s last PPV appearance against Julio Cesar Chavez, Jr. drew 1 million PPV buys.
It would not be out of the realm of possibility for this fight to do the same due to the budding star that is Canelo, the strong Mexican boxing fan base and GGG. The only concern would be the casual combat sports fan that may have bought The Money Fight and cannot think about paying more for this fight.
Of course, this excess spending on PPVs may have hurt UFC 215, which was sandwiched between the two. Even with the UFC’s normal PPV price of $59.99, some fans may have sat last week out in order to watch the two boxing events.
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