ESPN reports that the September 16th fight between GGG and Canelo Alvarez will be shown in approximately 400 movie theatres in conjunction with Fathom Events.
The event is being priced at $21 per ticket which is about half the amount that The Money Fight retailed for in theatres last month. The event will show the entire PPV card which starts at 5pm PT and will run approximately 4 hours. The event will take place at the T-Mobile Arena in Las Vegas.
Payout Perspective:
As seems to be the custom with big combat sports events, promotions attempt to capitalize on demand by having the event shown in theatres which may mitigate the casual fans not wanting to spend $60 on the PPV but wanting to watch the fights. While this fight may not have the same demand as last month’s Mayweather-McGregor fight, it should prove to be much more entertaining.
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