Fox Sports will air the hype for the August 26th Mayweather-McGregor fight according to Kevin Iole of Yahoo! Sports. The additional hype for the event should help the event as well as the network.
Fox Sports 2 will do specials of “UFC Tonight” this week as the big press tour begins Tuesday at the Staples Center in Los Angeles. It will air the press conferences on FS2 all this week live and then re-air them on FS1.
There will also be a weigh-in show on August 25th on FS1 and Fox Sports Deportes. There will be a pre-fight show on August 26th on Fox and Fox Deportes. Also, there will be a post-fight show on FS1 and Fox Deportes.
Payout Perspective:
The UFC is going to go all out in promoting this fight and the extra TV for this should help. With so much demand for the press conferences as the complimentary tickets have sold out quickly, televising these pressers make sense should help build some viewership for FS2 and FS1. Since McGregor is such a draw just for his time on the microphone, I would suggest that there will be some decent ratings for the press conferences.
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