PBC on CBS Saturday night drew 2.7 million viewers per TV By the Numbers. The event featuring Danny Garcia and Keith Thurman did better than the NBA on ABC Saturday night.
The NBA game featured the Los Angeles Clippers and Chicago Bulls. It drew just 1.69 million viewers.
The title to unify the 147 pound which Thurman won by split decision drew a 0.8 rating in the adult 18-49 demo and a 3 share.
Last year, the CBS-televised event featuring Thurman Shawn Porter drew 2.12 million viewers and a 0.5 rating in the adult 18-49 demo.
In July 2015, a fight featuring Carl Frampton drew a 0.8 share on CBS.
PBC on CBS Saturday night was narrowly edged out in its time slot by a rerun of Chicago PD which drew 2.76 million viewers.
Payout Perspective:
Good numbers for PBC on CBS as this was a much-anticipated fight between two undefeated champions. PBC will hope to produce more high-level fights and may have found a star in Thurman. Maybe they do a rematch on PPV or go again on CBS.
d says
Yeah, not surprised this didn’t do big numbers. Although the numbers aren’t bad if it were just a routine fight, this was expected to do higher and under-performed. Just goes to show PBC is done. This was an expensive event to put on and they couldn’t even hit 3m viewers in the overnights, not to mention a .8 is also a horrible tell tale sign in the 18-49. The UFC routinely goes over a 1.0 in the 18-49 with low profile headliners.
Wil says
Very good numbers, and since this is overnight, I expect this one to hit somewhere in the mid 3m range and even more when it comes to DVR. Spent the night at the rodeo and didnt get to watch it live but had it DVRd myself. Well done to PBC for these numbers…beating out every other sports event says a lot. Big fighters make for big ratings. Boxing fans are a “what have you done for me lately” lot…they wont tune in for fluff. And with the big fight from London’s O2 yesterday, which I did watch, glad to see it was a huge day for boxing on at least 2 different continents.
Fight Fan says
Haha look at d trying to downplay it, meanwhile T mobile half empty and tickets in the dumps.
Wil says
Fight Fan, interesting thing is thats 2 weekends in a row of at least 2.5m viewers for PBC….2017 is starting off very strongly for boxing all over the world. Those who hate boxing for whatever reason they do (which is weird) dont even seem to be on their catch phrases of “dead in the USA” do they….the first time the “Boxing is dead” catch phrase was used was by a journalist during the Jack Johnson reign back around 1910 I believe….a century later…..still going strong all over the world baby!
Fight Fan says
Very true wil, and the fact that T mobile is sold out for the Canelo fight so fast shows how much momentum there is. I’m a fan of both sports, but not a fan of the mess the ufc has become.
Cutch says
Deontay Wilder Peakes at 2.5 they did a 1.8 rating..
Joey Vagas says
Thurman cemented his place as King of the Hill A number 1. A fight vs Broner on PBC is what this network deal is all about ($) the powers that be over at PBC can make it happen. And I believe it will turn into huge purses for the boxers and great free fights for us. It’s win win.
d says
I love the exaggerations and flat out falsehoods here.
First off, this was not some major success. I’m downplaying it because what they put millions of dollars into in purses, overhead, etc only equated to an average UFC on FOX rating with lower numbers in the key demo. Most of the fans watching PBC are over the age of 50. That’s also factoring in that the UFC does all of their major fights on ppv, while their second tier fights are on tv, as opposed to boxing which basically has no ppv anymore other than Canelo’s terrible numbers.
Another thing that Wil continues to do is exaggerate numbers. The Wilder fight in no way shape or form did 2.5m avg viewers. It was under 2m and a colossal disaster of a number. They had a peak as Cutch pointed out of 2.5m. Also, boxing fans won’t tune in for fluff, or anything for that matter these days. They barely exist in North America these days. Also, the dead in America line carries a bit of a different meaning these days than it did 100 years ago, because the promoters are pointing it out now as well as the fans by not watching anything. Plus there is a superior product out there stealing the key demo and the overall ratings from them nowadays.
Another lie by Fight Fan. He just fabricates things about comp’d tickets, etc. Meanwhile, the Thurman-Garcia “mega fight” as he put it, couldn’t even outdraw a washed up Holly Holm and a no named opponent at Barclay’s. Haha. Also, you are not a fan of both sports. All you do is come on here and trash the sport you know nothing about. You just hate the fact that your sport is dead in North America and isn’t coming back.
d says
Think about the cost for an event like this: the headliners made a combined 4m, plus sponsorship money. The undercard adds a bit more. Let’s say the total purses were close to 5m. That means with a 2.7avg viewer fight, .8 rating, they had to pay out roughly 5m alone in purses. That doesn’t cover the promoter’s cut, the time buy, etc.
The UFC with better ratings, runs purses/sponsorship pay around 2m for tv fights like this, without the time buy, and minimal promotional costs. Their total overhead is less than half with better ratings, bigger gates, sponsorship deals, etc. That’s how you can sustain network programming. Not by paying over inflated purses, costly time buys, etc. The problem though is that if PBC were to slash purses, those fighters will go elsewhere and then their ratings tank royally. This is an unsustainable business that continues to lose money.
Fight Fan says
Losing money is being 4 billion in debt and having non selling PPVs lol. Half empty arena, low ticket prices and no interest. Yeah sounds like ufc to me.
Wil says
Joey, had not even thought about a fight with Broner….good Lord that will be massive. Broner is a ratings gold mine because of his mouth and antics and Thurman is because of his results and style…that might be the biggest ratings on PBC yet if properly promoted. Can you imagine the buildup an shyte talking and on free tv too? 4m easily, and will give the Spence fight a run for its money if they promote it old school.
Wil says
Fight Fan, yes sir, that Canelo vs Chavez fight is going to be huge, it sold out quickly, me and the guys at work are already planning a fight party, only question is where, at the bar with some reserved tables or at the house with a bbq baby! many a cerveza will be drank that night fam!
Wil says
Cutch, correct, it topped out at 2.5m without DVR adjusted ratings. As I was ringside for that fight myself, I have my DVR set back here at home to record. Would be interesting to see final numbers on that one.
Wil says
And yes Fight Fan, D is in meltdown that PBC beat out everything else….he will just have to get used to and get over it and stop worrying about it. The PBC on CBS seems to be a working formula for ratings though. The Thurman vs Porter fight did big ratings and big gate and ticket sales for the Barclays….this bested it in both categories. I can only imagine what a Broner vs Thurman fight would do.
d says
FF, no, that’s not losing money. You seem to be ignoring the 2 ppvs they’ve already been owners under that exceeded 1m ppv buys. 100m annual tv contract, millions in sponsorship, volume of ppv buys, etc. They will bring in a low end figure of at least 500m this year. Also, you aren’t very well informed on how a business plan is drawn up. They did not expect to turn a profit for a number of years. It was a long term play, with benefits in outside sponsorship and advertisement as well. This isn’t some 6, 700m dollar illegal skim operation that PBC was.
By the way, if last night’s UFC gate, ppv didn’t make money in your opinion(which is very false) what do you take away from Thurman-Garcia, which cost more money to put on, generated maybe 10% at most of the revenue that the UFC did, and would be on par with the UFC’s lower tier fights in terms of tv ratings? Hahaha.
d says
Hahahaha. Wil is completely delusional. He is oblivious to reality.
A few things to point out-
-again, those were the final numbers for the Wilder fight that you posted the other day exaggerating by saying the 2.5 was the avg viewership. They did not break 2m viewers. The fight bombed royally.
-Yeah, Broner is a ratings gold mine, that’s why he did 800k viewers the other day in a well promoted feature match on Showtime. Bellator outdraws that and before you tell me that is because Bellator is on standard cable, the ratings for HBO and Showtime have been mostly better than the cable fights for PBC. That is where they have their best ratings outside of the networks. He also has this issue with losing every time he fights someone good which lowers his ratings every time he fights.
-The PBC fights at Barclay’s have put up poor gate numbers relative to the UFC and their overhead. These numbers are not strong. The Thurman-Porter gate did a little over $1m. The recent Holm fight destroyed that as it did this fight last night.
-It isn’t difficult to win the night for PBC when they go up against practically no competition. You guys also aren’t aware of how their business plan was structured. It wasn’t to achieve rating’s averages under 3m for their major fights combined with .8 ratings in the 18-49, which was the demo they have to conquer and clearly have failed miserably. They can’t make money operating like this. I’m also nearly positive this was just a skim scheme from Caldwell and Haymon. They had to know this would be impossible to turn a profit on considering the costs.
Wil says
Have you been taking your medication? I sure hope you are actually getting paid for writing all that bs….I really do, otherwise your young life is missing out on women for nothing.
Caramel City says
They are saying the average will be 3.2m or higher meaning the peak obviously will be even higher.
They are saying it probably beat out Thurman-Guerrero and Thurman-Porter.
So besides Errol Spence doing 6m+ viewers, this is looking like the most viewed PBC there’s been.
Caramel City says
Most attended boxing event at Barclay’s Center by the way.
d says
Wil, no one needs more meds than you and fight fan who come on here to fabricate numbers and exaggerate reality. I’d also be amazed if you’ve ever had a girlfriend before in your life.
d says
“They’ll likely average over 5m for Saturdays fight on CBS”
-Caramel City
You must be very disappointed after the result.
“Most attended boxing event at Barclay’s Center by the way.”
Key word…boxing. IE, Holm- vs no namer beat every boxing card at Barclay’s. What does that say?
TOPS E says
Hahahaha d ‘ s long essays keep it up hahahaha
Joey Vagas says
Boxing has always been a open your own shop and you own the entire sport kind of business. Welterweight Division is on fire always has been. Heavyweight when Ward moves there will be great again too. Thurman vs an old guard type opponent like Miguel Cotto would really be a great fight too. Cotto has a good chance of winning that fight too!
Caramel City says
I thought they would average or at least peak at 5m for the fight but there were some other things on that took away from it. Still they are looking at being the most watched PBC event outside of Errol Spence last year.
@d
Thurman-Garcia sold more tickets at Barclays than UFC 208 (Holm v Randamie) did.
Caramel City says
So Thurman-Garcia is the most watched fight of the year so far.
Diego says
“Big fighters make for big ratings.”
As long as you have two of them in the ring at the same time like they did on Saturday. When Danny Garcia fights cans (as he loves to do) his ratings are not nearly as good.
It was a good weekend for fight sports with all the events going on. Thurman-Garcia was the best fight of the weekend for me though it had its slow moments.
Cutch says
One difference is the time this card was on slightly later, so was on at a decent time for the West Coast.
The Fox Boxing & MMA both go on from 5pm-7pm plus whatever extra on the west, this started at around 8:30 pm PT
d says
Caramel City, you thought they would average 5m viewers and the overnights were slightly above half of that. Comparing PBC ratings to other PBC ratings doesn’t mean much. The other fights also probably didn’t have purses that were nearly as high as this one or other overhead costs. In order to succeed in business you have to make money, something PBC has clearly done the opposite of.
Also, the gate revenue for Holm was considerably higher than any PBC ever.
Fight Fan says
D was it higher than May Pac? You’re comparing apples to oranges when you place a ppv vs a cable show. Boxing owns PPV records, Gates and Payouts. No ufc ppv has ever topped boxings highest shows.
d says
Hahaha. May-Pac wasn’t at Barclay’s and how many years later are you going to be bringing up one fight?
You are right it is apples to oranges, because for boxing, Thurman-Garcia was much bigger, in your words a “megafight”, than some small ppv like Holm and de Randamine. Hahaha.
The UFC outrdraws boxing every year, and now Bellator has too! Hahahaha. #boxinghasfledN.America
Fight Fan says
D you’re right, may pac was at mgm an even smaller venue and still holds ever record to date. Keep changing the facts but you and I both know that boxing has the highest ppv ever sold. Prove me wrong? Is there a single ufc that is higher than may pac??
d says
Keep changing the facts? Facts can’t change, and nothing that I just said relates to any type of revisionist history. The only thing changing here is your argument, which always devolves into bringing up Mayweather-Pacquaio…also known as the fight that destroyed boxing for good.
How about this- prove me wrong: how many years out of the last 9 has banner promoted boxing outdrawn the UFC in ppvs, or overall revenue? The answer is 1 time and that was only because nearly every major ppv they had came up with a headliner pulling out. Hahahaha. The UFC destroys the entire sport of boxing every year in ppv buys, revenue, etc. The biggest boxing ppv last year didn’t even break 400k buys! Zuffa sold the company for 4b dollars. Top Rank and GB combined are worth less than 100m. HAHAHAHA!!!!
Fight Fan says
The meltdown continues for d lol, 4 billion and they got nothing to show for it.
d says
FF is always in pure meltdown mode because he realizes boxing is dead!! Hahahaha!!
Wil says
Lol….its funny watching D in total meltdown because of positive ratings win for PBC. He cant take it….and Im over here having a laugh at it. Suck it up buttercup, no amount of whining and essay writing will change reality.
Wil says
More great action on the way for what is turning out to be one of the best years for the sport GLOBALLY in years baby!
http://www.espn.com/boxing/story/_/id/18838243/anthony-dirrell-callum-smith-clash-vacant-super-middleweight-title
http://www.boxingscene.com/gervonta-davis-liam-walsh-mayweather-warren-host-presser–114306?utm_source=dlvr.it&utm_medium=facebook
http://www.boxingscene.com/tyson-fury-announces-ring-return-set-13-comeback–114305
http://www.boxingscene.com/wilder-promoter-wed-consider-bellew-parker-top-choice–114304
on top of all the other schedule fights baby!!!
Wil says
By the way, what about that Erickson Lubin? his next fight will be a challenge to Charlo for the Jr Middleweight title/
Fight Fan says
Lubin can dish it and looks like he can take it too. Wouldn’t be surprised if Charlos duck him.
Wil says
Lubin is the real deal thats for sure, but then so are the Charlo brothers. I cant see the ducking happening though, especially not with Haymon. So great to see young lions like Gervonta Davis, Errol Spence Jr., and Ericskson Lubin on tears. We have a lot of good looking young American fighters making things happen that we would have never seen if it were not for PBC.
Wil says
The ratings for boxing in the USA are following a global trend of increased interest in the sport…the momentum is definitely there.
https://www.boxingnewsandviews.com/2017/03/05/boxing-tv-ratings/
Fight Fan says
Would not be surprised to see broner want a shot at thurman. Expect that fight to do massive. Spence is on another level, those body shots hurt watching from my couch.
Caramel City says
Reports just came out that Thurman-Garcia is the highest grossing sporting event in Barclay Center history outside of Brooklyn Nets basketball.
Fight Fan says
Wow huge news caramel, would love to see a good fight there with the east coast crowd.
d says
Hahahaha. I’m the one melting down? I’m not the one with 50 comments on here. It must have really burned you guys all up when you were expecting 4-5m viewers for your “megafight”(hahaha) and they did under 3, while paying the headliners a total of 4m. I’ll give Hayman credit, he is an excellent conman.
d says
Caramel City, that makes no sense because the UFC outdrew any Brooklyn Nets basketball game.
Wil says
Carmel City, good stuff bro, outstanding…..you ok D? lol….this thread making you uncomfortable son?
Random Dude says
I can’t believe people are still trying to hype PBC. PBC is bad for boxing and has only hurt boxing. If you are a boxing fan you should hate PBC and hope it dies. This fight was not a “success” for boxing. It was a blip that amazingly wasn’t a complete disaster like almost every other PBC card.
fight fan says
Random do you have any justification for why I should hate boxing being on a national network just like all other major sports? Saves boxing fans from having to shell out money for a watered down PPV every month put on by ufc.
Wil says
Well said Fight Fan, well said. I grew up in the 70s and 80s watching Wide World of Sports, Tuesday Night Fights, fights on Home Sports Entertainment, etc etc and am no fan of the silly PPV model.
By the way, Carmel City nailed it….sorry D, youll just have to holler up to mama to bring you another smoothie to the basement…..
http://roundbyroundboxing.com/thurman-vs-garcia-fight-sets-record-as-highest-grossing-non-nets-sporting-event-at-barclays-center/
TOPS E says
How to pay 4 B? Hahahahaha…d is frantic
Random Dude says
PBC has killed good matchups and stopped certain fighters progress because they had to join certain “stables” in order to get fights on television since PBC entered the picture. These fighters get shelved and now we don’t see them fight on TV anymore or have quality matchups.
PBC killed the ESPN fights, now they are about to start up Golden Boy fights which is not the same thing and much worse. Just like having UFC and Bellator, a bunch of fighters who will now never face each other…not good for the sport.
PBC is just an even worse version of the UFC. If you think the UFC is bad overall for MMA and fighters you should feel the same way about PBC.
d says
Maybe Caramel City and Wil can explain how this PBC fight was the highest grossing event at Barclay’s outside of Nets basketball when the Holm fight beat every single event there already including every Nets basketball event. I’m not a mathematician, but I can understand basic deduction and conclude that would be impossible.
Perhaps this duo should investigate better sourcing in the future.
“The Barclay’s Center was a sellout for UFC 208 with 15,628 fans for a live gate of $2,275,10. It was the highst grossing sporting event in arena history.”
http://mmapayout.com/index.php?s=UFC+208
TOPS E says
https://m.youtube.com/watch?v=n3wBnnP93i4…..legit arguments from woodley….hahahaha dw pissed
Fight Fan says
Dana is a clown and treats his fighters like dogs. Very easy to see Woodleys arguments and it’s very low of Dana to be criticizing fighters. Last I checked I don’t think he ever set foot in a cage.
d says
FF posting on the wrong article again. Haha.
Fight Fan says
It was in response to Tops d
TOPS E says
Touchy subject that fanboys dont want to discuss hahaha…presence of nevada comish criticizing the judge,bluejay player in the octagon and media campaign of dw that “he thought” and woodley ” did nothing” are highly irregular and Dw PR for wonderboy . Hahahaha…
Wil says
Well said about Woodley, nothing but respect for him telling it like it is regarding the UFC and race. He knows more than the clowns who are not in there taking the shots but telling him he is wrong. The Alt-Right in the sport really want to see him lose badly…I hope he sticks around for a very long time telling it like it is
d says
FF, yes and Tops posted that on the wrong article.
Wil got really quiet when actual facts were posted with legitimate sourcing. Haha.
d says
https://uk.news.yahoo.com/manny-pacquiao-amir-khan-fight-230200036.html
Hahaha
Wil says
Speaking of big numbers……http://www.boxingscene.com/bellew-haye-clash-generate-record-number-viewers-awe–114355?utm_source=dlvr.it&utm_medium=facebook
Oh, and D, Wil doesnt care what you post bro….what you post doesnt effect my pocketbook. Grow up son. You’re the laughing stock of this website and you dont even see it.
d says
Hahaha. The laughing stock of this website are the boxing fanboys like yourself who simply come on here and spew false statistics and boxing propaganda. Then can’t admit when you are proven dead wrong.
That must have stung when you read the actual valid source I produced that debunks your nonsensical article.
Fight Fan says
Event peaked at 5 million viewers
Wil says
Go ahead and read and weep D, get some baby oil and powder for your case of the red a**
Best viewership in primetime boxing since 1998 and it KILLED the NBA….this doesn’t bode well for the alt-right boxing haters
http://sports.yahoo.com/news/thurman-garcia-fight-trounces-nba-hits-highest-primetime-boxing-rating-since-1998-194739970.html;_ylt=AwrSbgKiccBYCGsA_AZXNyoA;_ylu=X3oDMTEyaWNqOGZuBGNvbG8DZ3ExBHBvcwMzBHZ0aWQDQjMzODZfMQRzZWMDc3I-
Joey Vagas says
THANK YOU to all the fans out there who tuned in to watch #ThurmanGarcia Saturday night on CBS!! After averaging 3.74 million viewers and peaking at 5.1 million, it goes down as the largest audience for a primetime boxing broadcast since 1998!
I said 3-5 M going in. Expert commentary at its finest..
Caramel City says
I guess I was right when I thought it would at least peak at 5m.
Wil says
Good job guys…..well done. You gents called it. When big cards are made the fans will watch….and that was going up against UFC prelims and a ppv….very impressive.
d says
Hahaha. Wil still doesn’t get it. There are a few issues with your alleged and comical triumph.
If Mike Tyson back in the day fought on network tv, the ratings would be through the roof like no one could imagine, but that doesn’t mean the event or promotion is a success. For example as I pointed out previously, there are costs involved in these events. They had to pay the headliners for a tv fight 4m plus sponsorship money. That’s just the headliners and doesn’t include the undercard, the time buy, the taxes, licensing, promoter, promotion, insurance(remember DiBella flipping out about the insane insurance costs in NY). This event cost a ton of money for a tv fight that brought in a minimal gate and was based on incoming sponsorship money. There’s no way they turned a profit here. PBC lost money for this event, like they do every event. What fights like this are supposed to do is create long term tv deals, however when the networks see that they only get solid ratings for fights that lose money, there’s no way they are going to give them a major deal.
Look at the UFC’s last event, 209. The overall fighter pay was under 4m, it was in Vegas which was cheaper in terms of taxes, licensing, insurance, etc. They did a 2.3m dollar gate. Even if the ppv only did around 300k buys, after the ppv providers took their cut, the UFC still took in over 8m just for the ppv, then you factor in several other streams and for a lower profile ppv, they probably made several million. Thurman-Garcia was a very big fight “by boxing standards” and is not even turning a profit. What does that say about the state of the sport.
Oh and one other thing- the overall ratings aren’t the most important thing. The 18-49 demo is and PBC has consistently drawn very poorly. The overnights for this fight had them at a .8. The UFC consistently with even their avg FOX fights hit over a 1.0. You guys should learn how to read the ratings.
d says
“I guess I was right when I thought it would at least peak at 5m.”
Revisionist history:
“They’ll likely average over 5m for Saturdays fight on CBS”
The avg for this event was 3.7m.
I guess you weren’t right.
Wil says
Look at that essay….lol. Did mommy bring a smoothie to the basement “command center” while writing that?
d says
Says the guy who evades evidence while posting a million times acting like Donald Trump with a delusional internal victory.
Wil says
lol..clown shoes…there is no “victory”…its a website, its the internet, good Lord kid take your meds and calm down.
Fight Fan says
The essays are back! Lol, d I really hope Dana is cutting you a piece of that small ufc pie that they have. Get it while it lasts.
Caramel City says
5.1M is great no matter which way you look at it.
I don’t see anything in the ufcs future that’s getting 5.1M viewers on FOX
d says
I know there is no victory, but you are acting as if you’ve accomplished one genius. Haha. That’s the comical part.
d says
FF, I wonder how much Arum is paying you to t.roll mma websites.
d says
Caramel City, that’s because they put their D level fights on free tv and their main shows on ppv…something boxing banner promotions can not do. The one time they put a big card on FOX they set nearly every record imaginable.
Caramel City says
D level fights? Isn’t Demetrius Johnson fighting on FOX next month?
d says
Yeah, and there are non champions who draw considerably higher ratings on tv than he does. It isn’t just about it being a title. There is very little interest for 125lb fights. It is not ppv worthy.
Caramel City says
David Hayes fight in the UK apparently did great PPV numbers
Reptilian Monk says
You guys should get a room and have your Ufc/boxing role play sex already.