The Hollywood Reporter reports that Spike TV will be rebranded as the Paramount Network. A formal announcement will happen on Thursday during Viacom’s quarterly earnings call.
Kevin Kay, the SpikeTV head is expected to stay on with the rebranding according to the report.
Rebranding could begin as early as 2018.
The network’s target demo has been young males. The UFC started on Spike before it signed its television deal with Fox. It was the birthplace for The Ultimate Fighter. It currently airs Bellator MMA programming.
Payout Perspective:
It’s not known whether the rebranding will mean a refocus on programming. But, whenever there are rebranding efforts, there’s a likelihood that it means that there will be changes to make the network more attractive to a greater group of people. With more cord cutters and alternative means of viewing programs, network executives are attempting to change with the new normal.
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