Rampage Jackson’s win over Satoshi Ishii at Dynamite 2 on Spike TV Friday night drew 1,040,000 viewers per Nielsen. The main event peaked with 1,140,000 viewers.
Overall the 3-hour broadcast on Spike TV Friday night drew 675,000 viewers in adjusted DVR+3 ratings. In overnight (Live + SD) ratings, Dynamite 2 drew 601,000 viewers.
In addition, Bellator Kickboxing which aired immediately after Dynamite 2 drew 439,000 viewers. The main event featuring Joe Schilling-Hisaki Kato drew 624,000 viewers and peaking with 642,000. The overnight ratings for Bellator Kickboxing drew 418,000.
Payout Perspective:
The adjusted rankings and viewership during the respective main events are very good. Obviously, June 2015’s tentpole event fared much better as Slice-Shamrock peaked at 2.1M viewers which was the best in company history. However, Dynamite 1’s highest quarter hour this past September drew 930,000 viewers. The Rampage Jackson fight drew better despite the overall average of the event doing less than September’s Dynamite event.
it really makes a difference when you add in DVR numbers and get the final numbers doesn’t it.
Wil, it makes a difference in terms of the total viewership, but the networks care mostly about the live numbers. Advertisers know that DVR viewers are skipping through the commercials, so it’s not worth as much to them to advertise on shows with a big discrepancy between live and DVR+3.