Bellator Kickboxing draws 418,000 in second event

June 27, 2016

Bellator Kickboxing on Spike TV Friday night drew 418,000 viewers which is an increase from its debut.

Per Sports TV Ratings, it drew 210,000 viewers in the adult 18-49 demo.  The event aired (10:59pm-12:40am) immediately after Bellator 157.

In April, Bellator Kickboxing drew an average of 346,000 viewers.  It averaged 464,000 for the first hour and peaked with 730,000 viewers.

Payout Perspective:

We will update this with more information on the ratings but one might suspect the first hour of Bellator Kickboxing was bolstered by Dynamite 2.  Even though the overall Dynamite 2 rating may have disappointed, an average of 418,000 viewers for kickboxing on Spike TV is very good.  It’s a nice start for Bellator’s Kickboxing promotion and shows that there is a potential market for the sport.

One Response to “Bellator Kickboxing draws 418,000 in second event”

  1. Half Life on June 27th, 2016 3:11 PM

    It’s no surprise that Bellator Kickboxing 2 did better than 1. 1 was tape delayed a whole week. The question now becomes can Scott Coker make it successful when it’s not airing out of a Bellator MMA event. Can he air Bellator Kickboxing 3 on a date like August 12 which is 2 weeks after 159 and 2 weeks before 160 and get a similar audience.

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