The HBO replay of the Manny Pacquiao-Timothy Bradley fight from April 8th drew 750,000 network subscribers per Sports TV Ratings.
The event drew 347,000 viewers in the Adult 18-49 demo.
The event was marred by Pacquiao’s controversial comments about same sex relationships which cost him his Nike sponsorship. Notably, Pacquiao still wore Nikes in his fight with Bradley. It is also worth noting that Bradley, who was a former Nike-sponsored athlete, was not wearing the swoosh for this fight. In fact, he had Asics shoes in the ring.
The PPV buy rate seems to reflect that most were not interested in this trilogy as Dan Rafael reported that the initial buy rates were between 400K to 500K buys which is similar to the Mayweather-Berto buy rate.
Payout Perspective:
The last Pacquiao replay was in May 2015 which was ran with a live event featuring Canelo Alvarez taking on James Kirkland. That event drew the best rating on HBO since 2006 as 2.146 million subscribers tuned in to watch the Alvarez-Kirkland fight and over 1 million watched the Pacquiao-Mayweather replay. Again, there was a lot of sports on Saturday night and the luster was off of this event despite it may being Pacquiao’s “last fight.”
That’s a good result. I forgot it was on with all the other sports activity this weekend. I will need to check out HBO On Demand. Hopefully it’s up.
Impressive for a rerun, was this on at the same time the PBC was? If so, that would explain it, had those boxing fans tuned into the PBC card, there is your 2m viewers right there.
I think that it was after PBC went off the air.
@ jason
The pac replay started at 10pm et and ended at 11. The PBC card started at 8:30 et and ended at 11.So the pac replay competed with the PBC main event.
Right on, thanks Cruz.