MMA Junkie reports that Bellator is planning to open a kickboxing division come April on Spike TV. Scott Coker and executive made the announcement on Thursday.
The first event will occur on the network on April 16 in co-promtoion with Oktagon Kickboxing. The event will take place in Turin, Italy. A Bellator MMA event will serve as a lead-in to facilitate the buzz for the launch.
The announcement stated that Bellator Kickboxing will feature notable fighters Joe Schilling, Raymond Daniels, Kevin Ross, Keri Taylor-Melendez and Anastasia Yankova.
Payout Perspective:
It’s an interesting move and maybe we understand the reason why Spike TV and Glory did not renew its television deal. Then again, we probably thought it was the ratings for the sport of kickboxing. It appears that Spike TV is not giving up on its combat sports-themed night with Bellator, its new kickboxing division and PBC. It will be interesting to see how this is promoted and if Coker will try to hold another event with a mix of kickboxing and MMA.
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