The winner of the Jose Aldo-Conor McGregor fight at UFC 194 next Saturday will earn the open spot on the new EA Sports UFC game coming out this spring. It was announced prior to UFC 193 that Ronda Rousey would be one of the UFC fighters on the cover.
The announcement comes going into one of the biggest weeks of the year for the UFC.
Dana White made the official announcement on the Thursday morning edition of ESPN’s SportsCenter.
Do you agree with Darren Rovell?
Brilliant marketing by EA. Winner of Aldo-McGregor fight shares cover of new game with Ronda Rousey pic.twitter.com/lhNgM7CrNn
— Darren Rovell (@darrenrovell) December 3, 2015
Payout Perspective:
I would have assumed that McGregor would be the overall choice to be on the cover with Rousey. But, if he loses, then you would have two fighters coming off losses on the cover. Thus, the winner of the title fight between Aldo and McGregor will get the cover. The move should provide some value for EA Sports as it enters fight weeks as a method of activation around the event. One would suspect that many are hoping a McGregor win as that would provide two of the most recognizable faces in the UFC.
Smart move to wait for the fight. You don’t want to have 2 losers on the cover
UFC has got to be the most hyped thing in sports since Ali.
White-Joshua sold out O2 in London in 6 hours. Very impressive.
http://www.boxingscene.com/joshua-vs-whyte-o2-arena-sold-out-inside-six-hours–95885
Easy to sell out when the tickets are free. HAHAHAHA!!
Anthony Joshua is a beast.
6’6 about 250lbs.
Hits like a mack truck.