UFC on Fox 16 drew an overnight viewership of 2.29 million viewers on Saturday night according to Television By Numbers. The event received the highest share and rating in the adult 18-49 demo for the night.
UPDATED: We will have updated ratings from Nielsen, tomorrow, Tuesday. As pointed out by a reader, Shawn Jennings, the ratings for UFC on Fox 16 are not the final ratings. The graph below, with the exception of UFC on Fox 16 are final overnight ratings. So to be clear UFC on Fox 16 rating of 2.29M viewers is not final. And to Mr. Jennings, we are “amateur hour.” We will repost the ratings and table soon.
The main card featured T.J. Dillashaw taking on Renan Barao with Dillashaw stopping the former champion. Notably, the rating is from the 8-10pm ET time slot. However, the bulk of the Dillashaw-Barao fight occurred after 10pm which is not accounted for in the overnight rating at this time.
UFC on Fox 16 drew a 0.9 rating and 4 share amongst adults 18-49 which was the most for network shows on Saturday night. Overall, CBS ruled the night as it won all time slots on Saturday night. A rerun of NCIS: Los Angeles on CBS drew more viewers in the 8pm time slot with 3.49M viewers and a rerun of Scorpion in the 9pm time slot drew 3.35M viewers. In the 10pm time slot, a rerun of 48 Hours scored the highest viewership overall with 4.11M viewers.
Payout Perspective:
It was a good night of fights and the UFC did well against relatively no competition in network shows. However, it did not do as well as UFC on Fox 12 last summer (2.5M viewers). It did better than UFC on Fox 8 two summers ago (2.04M viewers). Traditionally, the summer network cards do not fare as well as the other three cards during the year for a variety of reasons.
Based on the initial ratings, it looks as though it should surpass the final overnights of last summer’s UFC on Fox 12 which did 2.5M viewers. It has already eclipsed UFC on Fox 8 two summers ago.
4 years into the 7 years partnership… time to evaluate the partnership and what the future holds for both sides.
High cost low reward hahahahaha for fox
More like high cost low reward for PBC on every channel.
UFC on FOX was solid again. When their contract is up it will be extended for a much bigger number.
The numbers for this event will also go up considerably after the main event is counted for, which proves this was their best Summer show, arguably ever on FOX.
Cant sell a fucking ticket in chi town but a guess when its freee people watch bahahaha
UFC on FOX gates, revenue, ratings >>>> PBC
Not to mention they also have a fraction of the overhead costs PBC does.
PBC shows at Barclay’s Center were doing $400k gates for network shows. Pathetic!!!!
It was a great event & the main event lived up to expectations. The ratings are on par with the whole UFC on Network experiment–downhill. It’s not a surprise since they save the most hyped fights for PPV, as they should since PPV is the cashcow in combat sports. I would still consider the UFC adventure on Network TV as pretty mediocre or below average. There’s definitely room for growth for MMA but the UFC as an organization has hit its ceiling.
The author of this article is comparing overnight numbers which does not include the actual viewership in every market to final numbers which does.
this was the second best overnight for a july event and when the actual numbers come out on tuesday it will likely be the best July fox event ever for the UFC.
the more you know…
the data used in the graph is also wrong. You have overnight numbers on some and final numbers on others. for example:
for UFC on fox 11 you have 1.98m viewers. That’s the overnight tally which isnt accurate for a live event because it doesnt include certain markets in that time slot and it doesnt include the viewership for the main event in some cases. The final and accurate number is 2.5m for UFC on fox 11.
on others you use the correct final tally.
This is amateur hour over here.
Wow ratings just dropping, wait until football season starts and they won’t have any room for free viewers. PBC card with Garcia next week gonna be big
I expected a bigger rating. Really good fight card and great night of fights.
@jjjjjj_ffffff “4 years into the 7 years partnership… time to evaluate the partnership and what the future holds for both sides.”
UFC will not get a better deal than with Fox (compare 35 million with spike to about 100 million with Fox per year), so staying put makes sense for them. When the time comes for contract renewal, I could see Fox re-negotiating the deal with more favorable terms based on ratings instead of a flat fee per event. It is estimated that Fox pays 15 million per tent poll events such as Fox 16, so they need to recoup that money via commercial spots.
With declining ratings, that probably does not make much sense money wise especially if they can’t sell their commercial spots for the premium money to cover. You would have to wonder if Fox can still demand the 100+K plus per 30 second commercial spot for UFC events even if they are dominating the 18-49 demo for the night. For a Saturday night, I believe the average take is about 50K per 30 second spot.
bunch of these ratings listed are wrong, mixing overnights with real numbers on a bunch of them.
UFC on Fox: 3 2.4 million viewers
UFC on Fox :4 2.4 million viewers
UFC on Fox 5: 4.4 million viewers
UFC on Fox 6: 4.2 million viewers
UFC on Fox 7: 3.7 million viewers
UFC on Fox 11 2.5 million viewers
UFC on Fox 14: 3.06 million viewers
wow D keeps comparing the fastest growing sport to a third rate boxing promotion thats just got started, trying to do old tricks bahahhahahahahah Dana said at this point in the game fox numbers would be close to 10 million bahahhahahahah UFC=Dana’s imagination !!!! bahahahhaha
the numbers always increase by 400k. this is pretty much on par with pbc. i hope some people can shut the fuck up already and realize the ufc’s numbers arent much better if at all than pbc. yes i’m aware of the larger purses but who cares thats haymons problem. pbc also has shitty matchup for the most part and is confusing since its on different networks. pbc can do 500k more viewers consistanty if they get there shit together
“Wow ratings just dropping, wait until football season starts and they won’t have any room for free viewers. PBC card with Garcia next week gonna be big”
HAHAHAHAHA!!! When football season comes around the numbers will be going through the roof because of all the great matchups. The numbers also didn’t drop moron.
PBC Garcia ratings are going to be shit just like they were before with 10x the overhead the UFC has.
“UFC will not get a better deal than with Fox (compare 35 million with spike to about 100 million with Fox per year), so staying put makes sense for them. When the time comes for contract renewal, I could see Fox re-negotiating the deal with more favorable terms based on ratings instead of a flat fee per event. It is estimated that Fox pays 15 million per tent poll events such as Fox 16, so they need to recoup that money via commercial spots.”
Based on ratings of other sports leagues the UFC will be getting a larger contract when they renew whether its with FOX or anyone else.
Also, FOX does not pay them 15m per UFC on FOX show. It is considerably less than that.
“With declining ratings, that probably does not make much sense money wise especially if they can’t sell their commercial spots for the premium money to cover. You would have to wonder if Fox can still demand the 100+K plus per 30 second commercial spot for UFC events even if they are dominating the 18-49 demo for the night. For a Saturday night, I believe the average take is about 50K per 30 second spot.”
The ratings aren’t declining at all. This is actually the best Summer show they ever had.
If your analysis were correct then the plug would have already been pulled on PBC on NBC considering the overhead involved that can literally range as high as 10x as much as the UFC on FOX shows. Plus the UFC shows are better in the key demo with equal, if not better ratings overall as well.
Sal ranting like a retard. Nothing new. He’s a mutated homo, boxing troll.
“the numbers always increase by 400k. this is pretty much on par with pbc.”
False, the numbers will go up considerably more because that rating doesn’t include the main event. You also aren’t factoring in the key demo is better than PBC shows.
” i hope some people can shut the fuck up already and realize the ufc’s numbers arent much better if at all than pbc. yes i’m aware of the larger purses but who cares thats haymons problem. pbc also has shitty matchup for the most part and is confusing since its on different networks. pbc can do 500k more viewers consistanty if they get there shit together”
Who cares????? Uh, if it is Haymon’s problem, then it is PBC’s problem and if PBC can’t turn a profit based on the high purses, they go under genius.
PBC needs a miracle to survive.
All the boxing troll retards didn’t bother to read that this rating did not include the main event, which will raise the rating up considerably.
@d
They do get on average 10 to 15 million per tent poll event. That is fact. Deal is worth 100 million, which includes 60 million for the major Fox shows per year. The contract stipulates 36 UFC fights a year on FOX-owned networks, which includes the TUF, 6 “Fight Night” events and 4 major events on FOX. Experts have broken the deal down to $15M/Fox show and $30M/year for the FX content. This is widely known information.
Now for the ratings, if you like, combine the shows into 4/year, you have declining ratings. First 4 shows average = 3720000, Next 4 shows average = 3327500, and down to 2.6 million average. So I’m not sure how this is not considered a decline in ratings. This is a trend, and that does not bode well. Let’s see how the remaining 3 years end up.
Will be interesting to see what the figure factoring in the main event will be.
Was a great fight.
MMA has been really delivering.
“Experts have broken the deal down to $15m/FOX show and $30M/year for the FX content. This is widely known information”.
That’s interesting, because last time I checked, FX didn’t even exist anymore for one. Also, second, I remember Meltzer pointing out that they only received a few million for one of the Demetrious Johnson fights on FOX.
Regardless of how they are breaking it up, the point is they received roughly 100m per year. Considering they are number 1 in the key demo every time out by far on FOX, and the fact that their ratings aren’t much worse than the NHL’s when they are on NBC and the UFC’s numbers are better on cable, the UFC should get a much bigger deal next time out. NBC pays the NHL 200M annually. Granted the NHL has nearly triple the live events, considering how much lower the ratings are on cable compared to the UFC’s, it would make sense that the UFC gets a bump.
“Now for the ratings, if you like, combine the shows into 4/year, you have declining ratings. First 4 shows average = 3720000, Next 4 shows average = 3327500, and down to 2.6 million average. So I’m not sure how this is not considered a decline in ratings. This is a trend, and that does not bode well. Let’s see how the remaining 3 years end up.”
Are you serious? You are using the first year out as the point of decline? Okay, well first off, the first year they had an event that featured the hw title fight which was also the debut. Using the first year and comparing that to anything else is a terrible argument. Based on your analysis, nearly every program declines in ratings. It is pretty standard for everything to dip after their debut. So your point makes no sense.
The final numbers aren’t in yet for this last fight and are very skewed right now because of the lack of rating for the headliner. This was the best Summer show they have had.
The numbers will increase at times when they are having great matchups and decline when they don’t. The ratings won’t go down any further on average, but may not go back up much. Around 3m viewers is what you are going to get for non ppv quality cards. These are solid numbers considering how well they do in the key demo.
Whenever the UFC is exposed as a fraud D calls it a rant or something., All D does is google rant nonsense that no one believes. D is a medicated midget with penis envy.
Sal likes Bob Arum’s penis. He is a smelly homo.
D needs to stop talking about over heads and all that non-sense.
You don’t know what they are paying.
If im correct I thought Haymon basically already gave them all the money up front, meaning its already been paid for so whatever hes gonna do is already set to happen.
But if PBC pulled this number D would call it a fail, but since its the UFC, its always a win in his book.
McGregor-Aldo could do 300k and D would be screaming about PBCs overhead costs.
By the way I heard GGG-Lemiux is on HBO PPV October 17th.
D is gonna think hes won something when GGG only does 300-400k ppvs, but I really don’t expect GGG to smash the ppv market yet.
Go look at Pacquiao and Mayweathers ppv numbers before they got big. Pacquiao was hitting 200k and Mayweather was doing 325k before they got mainstream appeal.
So GGG is now beginning that transition.
Fight should be on HBO tho.
@d,
I’m not sure why you take an extremely pro UFC bias on this forum, perhaps you work for them, but to be honest I don’t really care. This site is about dealing with the facts in the most unbiased manor possible with the given data that is available – which in this industry can sometimes be taken with a grain of salt at best.
The posts here at times get cluttered by people like yourself and others who are either trolling or “fanboying” on behalf of one organization or a particular sport (anti/pro ufc, anti/pro mma). if you want to discuss the business of MMA on this site in a reasonable manor, try to do so without bias, that way you can get a better picture of the reality of the business. It would also add a lot more to the discussion threads.
mmaguru, I’m not sure why you have an extremely anti- mma bias on this forum, perhaps you work for Bob Arum. Yes, I like discussing facts, something you have yet to present in your argument.
The only people who I am being biased with are the boxing trolls who just rant on here. With you I wasn’t being biased, I was simply stating facts. Noticeably, you didn’t respond to any of the facts I presented, you simply went into a character attack.
If you want to be taken seriously, you may want to present numbers with a valid source, rather than pulling things out of thin air.
The Gayest is a mutant that doesn’t think it is bright to talk about overhead when dealing with a business. He loves to brag about boxing’s big purses, but doesn’t realize that it is a blatant contradiction to his argument in this case. He’s too busy hanging out with Art Jimmerson, his idol. The UFC’s overhead is a fraction of PBC’s on tv.
GGG is 33. When Pacquaio was 33(which was 3 years ago), he already had sold 5 ppvs as an A that were over a million buys. When Gayweather was 33, he had already had 3 ppvs that went over 1m buys.
Golovkin is the best thing boxing has going but he will never hit the peaks that those two did because of his age and the fact that everyone is dodging him. GGG won’t have a major ppv bout until he is at least 34. How many years can he keep dominating like this for?
Guru, I have never seen any site divide the fox contract up like that. It has never been divided. The fox contract is a 90 million contract for all events. And assigning to value of this fights on which network would be pure speculation.
We can speculate a FOX event would be worth 10-15. But that’s alll it would be. Since it was a package deal for total events. There wasn’t a need for it to be broken down and I doubt the UFC or even most fox execs have even broken it down to a per even price. We have no idea what any event on any network is worth.
I think regardless of how the total ratings are seen. A strong mark for the UFC is its flexibility. They can move the UFC on FOX to just about any day and time and do 2-3 million viewers and win the demographic. They can also take it to a dead network and do strong ratings.
Also the UFC will have value and get a good contract with FOX as long as they are still pushing FS1. The only way the UFC loses value in the eyes of FOX is if they give up on FS1. If they are not happy with where that network is going or how it stacks up with ESPN based on their expectations then they could pull the plug and funding of the network.
But even then the UFC for the ratings and amount of content is extremely cheap.
GGG will be around for awhile.
He’ll have a PPV with Ward next year that does 1mil+
By the way Canelo has sold 2.89m ppvs at the age of 25
The Gayest and his delusions. No one will fight Golovkin and if someone like Ward does, it may hit 1m, but that would be his high end number. These guys can’t sell like Gayweather can. Yes, Golovkin is a much more entertaining fighter and he is a better boxer than Gayweather, but the little shit can sell by running his mouth, I don’t see Golovkin doing anywhere near what Gayweather did in terms of ppv.
Canelo didn’t sell that fight with Gayweather- he was the heavy B. His fights when he was an A range in the 300k mark. Nothing like Gayweather or Pacquaio.
McGregor is the biggest ppv star right now. Deal with it. Haha.
4.4mil says your wrong
Haha. You are such an idiot and can’t even follow the conversation.
When Gayweather fails to outdraw McGregor in his ppv fight coming up with Berto, what is your excuse going to be?
Canelo didnt help sell that?
You dont just sell 2.2m by yourself you idiot.
Hes fighting on CBS. He will still sell 1m against Berto.
Mcgregor did 600k.
My excuse will be that Mayweather just did a ppv that sold 4.4m.
U can try to act like it never happened but it did.
Mayweather is still king until he retires
Why are you totally insane?
There is no reason to have an argument with you because you are such an insane lunatic that creates his own statistics and facts.
Where on Earth are you getting the McGregor fight did 600k? Oh wait, I know, in your delusional and idiotic brain.
There are two sources who have released ppv numbers for McGregor: The UFC which said he eclipsed one million buys and Dave Meltzer who stated in preliminary numbers it is falling in the range of 700k-1.1m. He also pointed out that it most likely outdrew Cormier-Jones considerably. So I’m guessing it did at least 900k, although I am not certain. One thing I am certain about though is that this fight with McGregor and a non drawing opponent will outdraw Mayweather and Berto. Only a moronic nutjob idiot would think this Gayweather fight with Berto will do 1m buys. It won’t come even remotely close. I wouldn’t be stunned if it didn’t even hit 700k. It will bomb big time. His fight with Maidana only did 850k and everyone took Maidana seriously. Berto is a joke. Just to clarify also, according to reports that fight will not be on CBS. A number of reports within the past week reported this.
I also know that Canelo can only draw around 300k on his own.
Exactly, you have no valid excuse. McGregor is the new ppv king.
How is McGregor the ppv king when he cant hit a mil and only two months ago Floyd hit 4.4mil and counting?
No one in their right mind would call McGregor the PPV king, you fuckin moron.
Until Mayweather officially retires, he is the PPV King, because he is the all time ppv king. If he rematches Pacquiao then that’s 2mil at least right there, which we all know is going to happen again in 2016, hence a Berto tune up match.
See what you are trying to do is diminish what boxing has accomplished by claiming a new ppv king when we don’t even know the numbers.
If McGregor fights the “Berto” of the UFC, he would do less than 400k, that’s how you know hes no fuckin king.
Go ahead and watch when he doesn’t fight Aldo how much ppvs he sells.
This one only sold good because they built it up with Aldo then shoved Mendes in there last minute and said “Hes a wrestler…style vs style”
Also you say Canelos not a draw but May still pulled in 2.2m when he fought him…..Can McGregor do that?
Also Mayweather-Maidana did 900k. The rematch did 925k.
Stop trying to lowball shit you clown.
Meltzers latest PPV estimate for 189, 950k to 1 mill buys. Looks like UFC was right, McGregor did a mill.
Now that doesnt make him the PPV king yet but with Floyd fighting Berto that wont do a mill and depending on who he fights after that he might not hit a mill again.
But its clear after a few more fights when Floyd is gone McGregor will be the PPV king of combat sports.
As for GGG fight being on PPV dont think it does great like Oscar thinks, he says 500k, I think more like 300-350k.
GGG is awesome to watch but him, Cotto and canelo as the A side in a PPV arent big sellers yet, GGG isnt fighting a big name so this will show how big a draw he is.
Canelo did 2.2 mill buys vs Floyd when Canelo was the B side, when Canelo was the A side in the fight he did 350k PPV buys and 300k PPV buys in his two PPV fights.
The Gayest is a mutated retard who throws logic and reason out the window and rants about stats which don’t fall into line with a rational argument.
The Pacquaio-Mayweather fight pitted two big draws together and the statistics given are coming from that event are coming from the promoters like Arum and Mayweather himself. Regardless it did a huge number, but looking at Mayweather’s draw individually- he can’t draw what McGregor can draw against a low profile opponent. His ppv against Berto is going to absolutely bomb. It will probably do around 700k buys- arguably less too. Even if he were to fight another decent name, he wouldn’t crack 1m buys anymore. He can’t do it unless he fights another ppv star. 3 of his 5 Showtime ppvs did less than 900k buys. No one that sees the writing on the wall would actually believe Mayweather is going to fight Pacquaio again. It looks as if he is going to retire after this fight- but the rumors that are swirling which claim he may stay around, are saying if he does- it will just be against low profile, non threatening fighters, just to hang around. He’s not fighting Manny again. Keep dreaming.
McGregor very well may have just hit 1m without anyone. He sold the fight completely on his own. The 145lb divisions biggest fight ever only did 330k buys. That just shows you the drawing power of this guy. So he basically did fight Berto in terms of drawing power. It was a late replacement of Mendes. Mendes may be higher skilled fighter than Berto, but in terms of drawing power he sucks. With Aldo-McGregor is going to hit 2m ppv buys. That is going to be a massive fight-the biggest ever.
Again, Canelo was the heavy B. Canelo can only draw around 300k by himself. Also- yes, I do believe McGregor can do that with Aldo.
Also, you are lying again. Mayweather-Maidana did under 900k and the rematch did too. Stop taking Kevin Iole and boxing promoters as the source of information. According to Rafael initial reports(this was also the last time he did ppv numbers on his own), Mayweather-Maidana did between 800k-900k and then the rematch around the same.
Dan Rafael:
““Maidana rematch won’t come close a million buys either. I saw some reports claiming 925k,” Rafael said. “I do not believe that at all. My sources, at least as of yesterday, were saying it might hit the high 800s, meaning a little better than the first fight. ”
Kind of debunks the bullshit that idiots like you just accept as truth when it comes down to ppv buys and boxing promoters. It’s amazing how you idiots just take the word of a boxing promoter, but then when White “leaks” a number to Iole and it is bullshit, you go crazy, pointing out how fraudulent the number is.
Chris- did Meltzer update this recently (because his last report I read stated no updates to the initial 700-1.1m estimate)?
Every Mayweather fight for Showtime has done 900k or more. Funny how I said after Mayweather-Pacquiao do monster numbers, that D would resort to arguing about Mayweather-Guerrero PPV numbers for 40 posts.
Also McGregor cannot fight anyone and do 1mil ppvs u moron. But it really doesn’t matter since it all ends when Aldo beats his ass but the fight will probably never happen cuz they never do in the UFC.
Canelo not a draw? Maidana 900k but Canelo gets 2.2m and hes not a draw?
What it was is that Angulo and Lara are not draws.
Canelo-Kirkland did 2.3m on HBO, which is boxings best rating on HBO since 2006.
Not a draw?
Nice to forget that Canelo-Cotto is a few months away and is the biggest ppv outside of Mayweather-Pacquiao.
JAACCCCKKKAAASSSSSSSSSSS
“So GGG is now beginning that transition.”
Let him do a few PPVs that do 300k and then we can talk about his beginning that transition to a PPV star. After his fight with Lemieux we’ll have more data on how big he can get. Right now it’s tough to say if he can be a 1M PPV headliner.
Hell do 400k for this one and then hell either fight Hopkins, winner of Canelo-Cotto, or Ward.
All of those options can do 1mil
“Every Mayweather fight for Showtime has done 900k or more.”
FALSE!! I just provided a valid source contradicting your bullshit lies.
Mayweather-Maidana, Mayweather-Maidana II, and Mayweather- Guerrero all did under 900k buys. Berto will do much less also. Probably no more than 700k.
“Also McGregor cannot fight anyone and do 1mil ppvs u moron. But it really doesn’t matter since it all ends when Aldo beats his ass but the fight will probably never happen cuz they never do in the UFC.”
He just fought a guy who never headlined a ppv as an A in his career and who never was headlining a ppv that did over 250k buys and managed to possibly hit 1m buys.
Again, you are just ranting like the fucking idiot you are. When do fights never happen in the UFC between big names? This isn’t boxing with all of its red tape. The only fight that should have went down was the Fedor stuff and a few pride-ufc matchups. Not many at all though. In this case though, both fighters are under contract with the UFC and the fight is being lined up for January 2nd. Also, this fight is very favorable for McGregor. Stylistically it is a bad matchup for Aldo and Jose will not be able to cheat like he has in the past. I can see McGregor taking it. You better pray he doesn’t.
“Canelo not a draw? Maidana 900k but Canelo gets 2.2m and hes not a draw?
What it was is that Angulo and Lara are not draws.
Canelo-Kirkland did 2.3m on HBO, which is boxings best rating on HBO since 2006.
Not a draw?”
No, he is not a big A draw. He can’t do what McGregor just did. I know you are insane, which is why you are in total denial, but explain to me how Canelo doing 300k buys as the A is on par with McGregor doing possibly a million buys by himself? Canelo didn’t do 2.2m as the A, how retarded are you?
Canelo-Krikland did 2.3 on HBO, AVERAGE TV VIEWERS YOU IDIOT, NOT TO MENTION IT HAD THE GAYWEATHER-PACQUAIO FIGHT also with it!!!! You are such an absolute moron!!!
He is a 300k buy ppv guy as an A with no big names. McGregor just proved he can do around a million. See the difference idiot?
Canelo-Cotto won’t do shit compared to Aldo-McGregor. McGregor-Mendes will most likely beat it as well. You put way too much stock into a non Mayweather ppv. The best this fight could do is around 1m(and I don’t think it will even hit that), no more and that is because Cotto is also on it.
You get crazier every time you post.
“Hell do 400k for this one and then hell either fight Hopkins, winner of Canelo-Cotto, or Ward.
All of those options can do 1mil”
More brain dead analysis by this quack.
This fight will probably do 300k buys at most. GGG-Hopkins won’t come close to 1m. Hopkins is 50, and I doubt he is going to continue fighting top ranked fighters.
GGG could be a 1m ppv buy fighter, but won’t hit anywhere near Mayweather status and for how long? 2-3 years maybe? Those fights won’t happen for at least a year.
Ward fights on BET….enough said.
McGregor didnt sell that ppv u idiot.
U think if Mendes was the opponent the whole tine they do the same number?
Fuck no. They would’ve done 300k
Boxing has 3 PPVs as of now coming in the next couple months
Canelo-Cotto
GGG-Lemiux with Roman Gonzalez on the undercard.
Mosley-Mayorga II
You see, you are fucking crazy you idiot. You become so delusional. No matter how much evidence someone has to prove you wrong, you just keep spitting out bullshit, fantasy land nonsense. Go get your meds.
HAHAHA!! Mosley-Mayorga does under 100k buys.