UFC Women’s Stawweight Champion Joanna Jedrzejczyk has signed an individual sponsorship deal with Reebok per the UFC. Jedrzejczyk also announced the deal via twitter.
She is coming off her first successful title defense this weekend on a UFC Fight Pass only show from Germany. With the new deal, she joins Ronda Rousey and Paige VanZant as the only other women with individual sponsorship deals with Reebok.
I’m proud to be joining #TeamReebok today! Stay tuned for big things from me & @Reebok @ufc pic.twitter.com/RtzQVLwDm9
— Joanna Jedrzejczyk (@joannamma) June 25, 2015
Payout Perspective:
Perhaps the only bad news for Jedrzejczyk is that she might not be able to show her sneaker collection to everyone. This could have been an untapped crossover talking point for her but with the Reebok deal she probably could buy more Air Jordans for her collection (although she probably shouldn’t let the public know). She showed her personality during the Embedded episodes leading up to UFC 185. Plus, her fighting style is fan friendly. With her fight Saturday, and the new Reebok deal, it’s unlikely we’ll see her on a Fight Pass only card again.
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