Multichannel News interviewed Dana White about the UFC’s first quarter of this year as well as the dustup with Dish Network, Jon Jones and boxing.
Coming off of a successful first quarter on Fox Sports 1 where 8 UFC live events were up 30% over live events on the network from 2014 and up 34% among 18-34 year olds. White spoke to Multichannel News.
Addressing the recent news that Dish Network would no longer carry UFC PPVs for its subscribers White only stated that the UFC was “hopeful that we can this resolved for our fans.” With the recent news of Jones, White admits that it’s a hit to the UFC’s business in the short-term. However, he stated that the move to strip Jones of the title and suspend him indefinitely would benefit the UFC brand long-term.
As for the positive ratings for 2015 on FS1, White attributes it to the fights staying in tact with less injuries. When asked about whether boxing’s recent success with Al Haymon’s PBC, White deflected any notion of a competition between the UFC and boxing citing that the two only compete for dates and days.
When asked whether FS1 ratings success equates to PPV success, White said it did although he did not provide much detail as to why and how.
Payout Perspective:
Starting off with the issue of whether boxing is competing with the UFC, I think White answers the question in that it is a competitor. Why? If both sports compete for dates and days to hold its events, the inference is that it wants to hold an event without the other sport doing the same. The reason is that the organizations are vying for the same audience.
With respect to the suspension of Jones, it’s interesting that White was frank about losing money by suspending Jones later this month with the intent that it would help the brand in the long run. Usually, you don’t see this strategic planning from the company which might infer that the successful first part of 2015 helped them in making the decision on Jones.
Saldathief says
Same old side talking crap from Dana! States things with no proof and it’s obvious it’s bullshit. Why don’t we talk about UFC 62 and 63 now? the numbers don’t look so good. The UFC tried to stack the first quarter and look how the second-quarter is dog shit! My question is what percentage down will the second-quarter be bellow the first quarter?
saldathief says
Here is more evidence that D is a complete moron and doesn’t know how to think outside the box, google doesn’t tech that or anything for that matter
http://espn.go.com/boxing/story/_/id/12824362/floyd-mayweather-says-willing-fight-manny-pacquiao-again
saldathief says
*teach sorry I know D is a spelling and grammar cop. Too bad he cant get a real job with all his degrees haha
d says
“Same old side talking crap from Dana! States things with no proof and it’s obvious it’s bullshit. ”
The epitome of hypocrisy. Haha.
Yeah, the 2nd qtr is dogshit, that is why they have a big ppv coming up in 3 weeks, you fucking idiot.
HAHAHA!! They will never rematch you fucking idiot. It will never happen.
Sal’s job is on the pay grade of a welfare recipient for his boxing slave master filthy Bob Arum.
Chris says
PBC started off with some good fights but it looks like they are done now, putting on some shit fights now.
rian @rian5ca · 48m 48 minutes ago
Looks like Haymon is back to serving up shit after the initial few months of decent/good fights
rian @rian5ca · 41m 41 minutes ago
Roberto Guerrero-Aaron Martinez, Wilder-Eric Molina, Lara-Delvin Rodriguez, Khan-Algieri, Paulie’s fight. Lame
And Broner might fight Zab? LMFAO
FightBusiness says
D- “I love ding ding” I mean D is terrified that when the ppv numbers come in they will clear 4 million like i told you they would D told me ” your numbers about Mayweathers salary and the final ppv tally’s are ridiculous”. BAHAHA. i told you the world loves Boxing. The fighters arent special Boxing is special. Your right Mayweather will actually make 200 million dollars. BAHAHAHA. The WORLD was watching saturday’s fight. but but according to roid head rogan after Delahoya boxing wil die. BAHAHA. canelo vs kirkland sold 35k seats BAHAHA. 18k people went to MSG to watch Klitsko fight a bum. mayweather says he’ll give Pac a rematch. Oh oh D that will be 3 years in a row Boxing beats the dry humping league in ppv sales if they fight in a rematch next year Jones is gone!! lol. No big names left. cant wait till you start using your new nickname ” i love Ding Ding” 6 million ppv buys for Boxing this year. (canelo vs Cotto is sept) UFC 3 million. LOLOLOLOL
d says
Haha. Fagbusiness, you and Sal were calling for 5 million, you retard and even though you were clearly wrong, this ppv didn’t hit 4m either. Kevin Iole reports are useless. I wouldn’t accept any of the numbers being reported because there is zero integrity behind them.
The world doesn’t love boxing, it’s quite the opposite compared to other sports both domestically and globally.
Mayweather won’t make anywhere near 200 million. Delusions of grandeur. If that were the case, why don’t you show me where the revenue is. You can’t. Way too many people to be paid, too much overhead, not enough revenue to come anywhere near that.
Yeah, boxing’s on fire, hahaha. 1 fight, which won’t lead to a rematch. I hope you enjoyed that load of shit from Saturday, because it will be the last of anything even remotely close to that from boxing.
3 years in a row the sport where trannies are promoters and gay boxers are champions? You don’t do math so well. They’ve got 1 year out of the last 8. They haven’t won anything this year and if they do it will only be because of that one super fight which will never happen again. Boxing lost millions of fans because of that turd burger. Jones fighting really doesn’t matter very much in terms of UFC’s ppv buyrates. He’s been a good draw, but not great overtime. They lost GSP who was a much bigger draw than Jones and they are going to do just as many, if not more ppv buys this year than they did when GSP last fought in 2013. Boxing’s stars are ancient and they have no one to replace them with. Not the same with MMA, there are tons of stars. They can sell with a number of fighters. Who many boxers can sell a ppv? 2, both of whom are on their way out.
Canelo vs. Cott has not been signed and UFC 3 Million? What the hell does that mean idiot? Are you claiming they will only do 3m buys? They already have 2.4m, and have their 2 biggest fights coming up in May and July. HAHA!! Retard.
Fagbusiness coming in the Fall of 2015.
Anti trolls says
Jason Cruz why do let this happen?
saldathief says
A Big UFC PPV IN 3 weeks??? are you fucking kidding me!!! D is out to lunch with Dana and the girls over at Zuffa, they are all eating Delusional dog shit.. No on even cares about this so called big ppv hahahah UFC has a lot of ground to make up. Especially if they are going to try to even come close to last years ppv numbers.. GEEE why haven’t they released any ppv numbers for the last few ppv??? hahahaha
saldathief says
hahahah maybe they can block off the upper level for ufc 187 hahahah plenty of tickets for this big ppv bahahahahahha
saldathief says
yea D you said the first one would never happen you fuck stick!! You know lees then nothing when is comes to sports and business!! hahahaha here listen and learn you stupid amateur !!!
http://espn.go.com/boxing/story/_/id/12824362/floyd-mayweather-says-willing-fight-manny-pacquiao-again
FightBusiness says
d- dum dum i said it would do over 4 million ppv buys i never said 5and time will tell that it does do over 4 million. you said it wouldnt do over three. (facepalm) do you realize behind every tv set there are 7 people on average watching a ppv boxing event not including all those who steal a stream online. that means in the us alond over 30 million people saw this event and another 5 will watch it in reruns. yeah but the world doesnt care about boxing. 15k seats. I love it D i mean I love ding ding finally admits jon cocaine jones isnt a big ppv star . the ufc has no stars. aldo vs mcgregor wont clear 800k. canelo vs cotto will be signed. and you better pray to sweet jesus mayweather doesnt fight in september or that will be a 6 million ppv year minimum for “dying” boxing. ufc wont clear 4 million. get ready for your new nickname since the ufc wont clear 4 million this year. by the way the question has been solved the demand for boxing will always be there. what the sport has is a talent pool problem. the ufc has the talent but no one cares. the demand isnt there. especially since cocaine jones is no longer there. sad. best of luck ding ding. by the way what gay champions are in boxing?
FightBusiness says
oh yeah. its already been confirmed mayweather got 100 million dollar check. even if he doesnt get a penny more (which wont happen) its over you cant make shit in dry humping but i’m ure they’ll conquer the world any day now
d says
Hahaha. Sal and Fagbusiness make a great couple. Retards incorporated.
Sal seriously is insane. He just rants incoherently and makes up delusional claims. His kryptonite are facts and he can’t grasp anything within reality.
Just so you know tard, the UFC does not release numbers for ppvs. Dave Meltzer is the independent authority on releasing ufc numbers and he has released numbers on every ppv thus far other than the last one which just happened.
Mayweather can say whatever he wants, the fight will never happen. He is probably just saying that because he knows Pacquiao is injured. He won’t fight past his contract.
You are the biggest mutant alive.
d says
You and Sal both alluded to it going over 5m. I never said it definitively wouldn’t do over 3. I stated several times it would do around 3, which is what happened. The 4 million number was thrown out there by Bob Arum and fed to Kevin Iole. You facepalm yourself every time you comment here, you idiot.
” do you realize behind every tv set there are 7 people on average watching a ppv boxing event not including all those who steal a stream online. that means in the us alond over 30 million people saw this event and another 5 will watch it in reruns. ”
These are some really nice studies that you pulled right out of your ass, you fucking idiot.
You wish 30 million people watched that turdburger.
I never said Jones wasn’t a ppv star, I said he wasn’t a huge star. I made it very clear he was a step under guys like GSP and Silva. Go find me a quote where I claimed otherwise you tard.
“aldo vs mcgregor wont clear 800k.”
HAHAHAHAHAHAHAHA!!! This will do over a million easily.
“ufc wont clear 4 million.”
The UFC will hit well over 4million by July.
I can’t wait for you to eat crow on this you fucking idiot. Then again, you are shameless and will just deny you said it or rant incoherently and attempt to change the subject.
Boxing has 2 ppv stars and they are on their way out. This fight buried boxing. It’s future is shit run over. Fagbusiness and Sal can’t accept the reality. HAHAHAHA!!
Don’t act like you don’t know that there have been gay champions in boxing. Emile Griffith was a fag, just like you and that tranny promoter which is what boxing is all about. HAHAHAHA!! Fagbusiness going to eat some crow with his latest comments. I can’t wait for him to lie. HAHAHAHA!!
d says
By the way, who paid Mayweather that 100m check? Seeing how he fucking co promoted the thing and fronted 10s of millions in promotional costs. Gross vs Net- look them up fagbusiness.
d says
Wow, you know it is bad when Jim Lampley even trashes the quality of the fight. Of course, he still tries to spin it as best he can.
http://nesn.com/2015/05/hbos-jim-lampley-feels-terrible-for-those-who-paid-for-mayweather-pacquiao/