British Judo announced that the UFC has signed on as title sponsors of the 2015 British Open Judo Championships. The sponsorship reflects a part of a new partnership between the two organizations.
The Championships will take place at Wembley Arena on July 12th. The UFC will secure ads on the British Judo website and social media. The belief is that the partnership will aid both organizations.
British Judo Chief Executive, Andrew Scoular stated in a news item announcing the partnership on the British Judo website, “By partnering with such a leading martial arts brand as UFC, we will receive significant added exposure for British Judo as a core martial art and the partnership will be instrumental in raising the profile of the sport of judo, ultimately leading to increased participation for young people.”
In the same news item, Garry Cook, UFC Chief Global Brand Officer said: “The 2015 British Open Judo Championships will be a fantastic event and an important stage on which athletes can perform and promote their sport. Judo is a key component of mixed martial arts, and we are excited at the prospect of bringing together UFC fans, Judo supporters and practitioners of both sports.”
Judo has found success in its membership after the rise of Ronda Rousey. Rousey earned an Olympic medal in Judo at the Beijing Summer Olympics in 2008.
(H/t: MMA Junkie)
Payout Perspective:
We have seen Judo, USA Wrestling and Tae Kwon Do all secure sponsorship spots with the UFC at recent events. The interest level of these disciplines, as well as jiu jitsu, can be directly attributed to the popularity of mixed martial arts and the UFC. This latest move reflects the UFC reaching out to Judo for more visibility. We may see the UFC reach out to other MMA disciplines in the future.
tops E says
This is the beginning of world domination hahahaha
Anti Trolls says
what a pathetic loser
saldathief says
bahahaha yea this deal will change everything!! NOT
tops E says
“Increased participation of young people” (judo) hahaha…yeah right….hahahaha…yawn….still no mma news…nuthins happening……w
tops E says
“Increased participation of young people” (judo) hahaha…yeah right….hahahaha…yawn….still no mma news…nuthins happening……
tops E says
http://www.bjpenn.com/ufcs-marcus-brimage-shows-off-his-crib/ the glam life of being in the biggest mma promotion in the world haha ha
saldathief says
bahahaha that’s a funny clip! I wish Marcus good luck! That crib is a mansion compared to the shit hole D and his filthy family live in. India has a toilet problem so D has to crap outside hanging over a bridge or in a bucket. Hey D wouldn’t that be great to be able to take a shit like a human being? bahahahah This poor kid Marcus has about as much chance of gaining any real money fighting in mma then D does leaving India and taking a bath.. Marcus should start boxing immediately and get a new crib bahahahah