The Nevada State Athletic Commission has not ruled on whether there will be any repercussions following today’s brawl during a promotional square off for UFC 178 between Jon Jones and Daniel Cormier.
The fisticuffs (click the link) between the two main event fighters on September 27th occurred during the standard face to face between fighters. However, Jones head-butted Cormier and Cormier shoved Jones off of him causing a different kind of press scrum in which the UFC 178 backdrop was sent flying as well as staff trying to separate the two.
The two continued their feud with joint appearances on ESPN’s SportsCenter and then Fox Sports 1.
(H/t: MMA Junkie)
Payout Perspective:
One might think that if the NSAC had jurisdiction over this appearance, it would levy some sort of monetary fine as a deterrent for future events. Notwithstanding any fine, the UFC probably makes this up in the amount of social media buzz and press it received. While the brawl may not be the most professional thing, it is something that draws interest as it’s out of the ordinary. The brawl shows the passionate hate between the two. In the past, these types of bitter rivalries have helped sell PPVs. Think Rashad-Rampage (UFC 114 1 million PPV buys), Silva-Sonnen II (UFC 148 925K PPV buys), Tate-Rousey (UFC 148 1.02 million, of course Weidman-Silva helped) and even Jones-Evans at UFC 145 drew 700K buys.
What was missing from this matchup was a backstory as to why these two hate each other. There is enough lead time to build this. In an unusual quiet time for the UFC (due in part to the cancellation of UFC 176), the Jones-DC rivalry is heating up and should have enough promotion time to make September 27th a must see for the casual PPV fan.
My very mma casual fans were texting me. Will boost ppv buys. Cant wait for stupid shit comments from sinking tops and sizzling bacon pink pig.
“Do you want to be a f***ing BOXING Promoter?” LOL
It’s funny how with each passing day the UFC resembles boxing more and more; from fans only caring about the main event and now to this.
The UFC can’t have it both ways and pretend to be ashamed of this and how “this is bad for the sport” and then enjoy all the money that this will surely bring.
Another illogical comment by Illogical
sickening
Good stuff, will definitely help some sell some PPVs. Almost 1 M views on YouTube already, DW is grinning from ear to ear.
Did Cormier throw a shoe at the end?
Diego,
Yes he did throw a shoe funny shit
another work
Logical,
Of course they can have it both ways. It’s a time honored tradition to feign horror while maximizing the publicity. I hate these things because of the risk of a fighter getting injured stupidly, but it undoubtedly helps sell the fight.
SaldaQUEEF!