Last week Lorenzo Fertitta made an appearance on CNBC’s “Fast Money Halftime Report” where he spoke glowingly about the growth of business overseas including the announcement of The Ultimate Fighter Latin America. Fertitta also touched on other subjects in the brief spot on the program.
Among the things Fertitta talked about was the company plans of expanding internationally including Europe and Asia. He also identified Brazil and Latin America as “hotbed” growth areas. Fertitta talked about the upcoming TUF Latin America
Fertitta touted that the UFC has the highest average price per ticket in sports at $254. He indicated that Vegas have “pricing power” which he stated the UFC could charge fans a premium price. Brazil was another area with “pricing power.”
He also spoke about Ronda Rousey and how women have been drawn to the sport “migrating into the demographic base” as a result of the UFC women’s bantamweight champion.
There was also the New York issue which Fertitta gave the generalities on the bill. He identified that the reason the bill is held up was due to the Culinary Union and acknowledging that it has done a “great job in lobbying the state of New York to try to keep us [the UFC] out.”
Payout Perspective:
Notably, Fertitta pivoted when directly asked about the ticket sales for this Saturday’s event. Fertitta is a polished, credible spokesperson for the UFC. The greatest example is how he seemingly complimented the Culinary Union’s efforts to keep the UFC out of New York during the interview (at 2:27). It’s clear that the UFC sees international expansion as an area of opportunity to grow revenue and we will see how opportunities like TUF Latin America will do for the brand.
We will await the trolls.
Didn’t they already try this “expansion” in the UK a few years back?
FLOP
Didn’t take long.
Its quite obvious that the US is not a growing market for the UFC anymore. People initially expected MMA to provide the real-life Rocky style fighting that boxing didnt provide. Unfortunately the fighters mainly come from wrestling backgrounds which creates a pretty weak presentation of fighting.
The UFC has a very long way to go in terms of truly expanding internationally. It isnt a sport many people can watch regularly.
D- thats the first endearing comment you have said. It was pretty funny
Her menstrual cycle is lasting quite long. Somebody help her!
This could be interesting in some markets, Asia and Brazil should be strong. Europe will be tough and Australia might have some success. Nothing will be like the monster the USA is, not even close. They have to start somewhere
Based on Dianne’s viewpoint… International expansion will be fruitless for Zuffa since there will be no PPV in those markets. ahahahahahaha. Her ignorance makes me smile
No, the problem is you can’t read you prag. The international market is relevant, but it is nothing compared to the US/Canadian market.
Go back and look at your fight of the century figures from Froch-Groves II (estimations of course). The promoter expects to shatter nearly every record imaginable and they still won’t gross even half of what big events in the US do.
Go drive on the left side of the street.
And what event has the UFC done in the UK to EVER generate over $10 million?
Nothing, Nada, never and never will.
End of story.
Australian PPV… Ahahahahahahahah
Sampson your a troll
£1 = $1.68
Estimated revenue for Froch-Groves 2 in the UK = £20 million = $33.6 million.
Dana White would bend over for that kind of revenue. May weather… Not so much.
Man, you again are a liar and an exaggerator.
Froch-Groves 2(which hasn’t happened yet) was estimated by the PROMOTER(you know guys who are very well known for exaggerating) said he was expecting 15-20 million pounds. You conveniently used the high end estimation of the promoter.
What you either lied or are too stupid to realize is that a fight like Weidman-Silva II……..gate=6.2m, ppv revenue=56.38m, and we haven’t even gotten into international tv rights, sponsorhsip, merchandise/concessions for the event, weigh in expo revenue, etc. Weidman-Silva II generated at least double what the revenue will be for Froch-Groves II, probably closer to 3x the amount.
Wow you are an idiot.
“And what event has the UFC done in the UK to EVER generate over $10 million?
Nothing, Nada, never and never will.
End of story.”
Well, they’ve done ppvs in the UK that have made over 10m. The ppv revenue has come from the US/Canada market though.
Regardless though, how ofter does a boxing fight ever generate over 10 million in the UK? Almost never. It might have happened 4-5 times ever. Also, to prove the point I’ve been making, the UFC generates 10m in the US/Canada in nearly every ppv they do.
Ahahahahahaha!
So stooooooopid. The UFC hasn’t done shit in the UK. Cite your shitty examples of them doing any significant revenue there. You can’t.
Now put on your apron and make me a sandwich Dianne.
01/19/08 UFC 80 Penn v. Stevenson 225,000……ppv revenue for the event…..$10.12m, gate revenue…..1.25m, not including sponsorship, tv deal in the UK, merchandise, etc.
Good idea avoiding the ufc big fight’s revenue compared to Froch Groves II. You were dead wrong there.
You are proven dead wrong again for like the millionth time. So bend over again you prag!
What was the UK television revenue? Less than $100k? Attendance barely over 8,000… SAD. If it was lucrative they would be going back to the UK purple lips. Like I said… Boxing stays steady and global as it has been for decades.
Froch-Groves 2 is likely to hit 1 million buys, 80,000 seats sold, HBO license money, sponsorships, and international rights in 150 countries.
UFC is garbage… Pure garbage.
What was the UK tv revenue? I don’t know and you don’t know. 100k is a fabricated figure you made up. The attendance is irrelevant, what is relevant is how much they paid for the gate which was 1.25m. I made it very clear that the ppv buys were coming from the US/Canada which validates my argument yet again that the US/Canada market dwarfs that of any international market notably the UK. You were the one who claimed I was lying, then when I proved you wrong yet again, you altered the argument to what was generated specifically in the UK for that ufc. Also, the UFC does bigger figures internationally in Brazil and Australia than they do in the UK and they still generate millions in the UK per event.
“If it was lucrative they would be going back to the UK?” They HAVE been going back to the UK you dummy. As a matter of fact, they have done 14 total events in the UK and 1 in Ireland. 11 of which came after that event. All the figures you are giving me for Froch-Groves 2 have been assessed, yet you are going back to it I guess because you are a masochist. The end result is even the promoter is admitting the fight of the century in the UK where they do record numbers in everything they are still only grossing in an alleged range of 25m-33m-I’m guessing the lower figure is closer to the accurate figure judging by how accurate promoters are. So again, the fight of the century in the UK is generating far less than half of what a big ufc can do.
You must have gotten raped by a ufc fighter or something. That would explain your femininity.
http://mmapayout.com/2014/03/ufn-37-london-gustafsson-vs-manuwa-main-event-draws-591k-in-uk/
The UFC sure is making a “killing” in the UK. Ahahahahahaha. They didn’t even come CLOSE to breaking 1 million viewers on Channel 5 while boxing broke 1.5-2 million consistently there.
That event was so sad it wasn’t even on US television.
Sad shit… I recommend Zuffa hire a better shill. Dianne is useless.
I honestly feel like I’m having a discussion with an autistic kid. When did I say mma was more popular in the UK than boxing? You just manufacture delusions in your deficient mind. My point for the 5 billionth time was that the US/Canadian market dwarf that of the UK and the rest of the international market. I proved it statistically and you still haven’t comprehended this. You are a colossal moron.
You are right! The UFC IS a dwarf internationally compared to boxing.
It always will be.
Although mma is more popular in a few international markets like Brazil, Japan, Australia, Canada, as a whole, abroad boxing is more popular. Again though, you are a retard and can’t grasp this concept that the international markets are no where near what the US market is.
Also, if the UFC continues to progress they way they’ve been eventually mma will grow more popular abroad. Boxing has been around for well over 100 years, mma has only been around for 20. These things take time.
sampson, you are a moron, and your entire family should be sent to a far away island, so that terrible genes won`t infect anyone else
Hahaha. Expansion? They’ve been saying that for years…whatever happened to UFC China and hiring the former NBA Asia…nothing haha…try expanding to my first…expansion means their main market is on the decline let’s tour the world hahaha…not as a regular thing but one event a year type of deal.
NY first i mean
Wwe has been doing what theyre planning for years…go to diff countries and do limited events….boxing is way too big compared to ufc globally…and wwe is bigger than the ufc globally as well…
This is a great advertisement for the UFC nothing more Feritta is a sales man. Foreign markets are far less profitable than us markets. The UFC could of had all of Japan but they wont play ball with the boys there. Australia has a very small population considering its size so it basically its like adding another US state like NY, no real market. Everything in Australia is super expensive maybe they can do one big event a year. Wake me up when they do. Brazil gets our PPV for free on public TV so who are they kidding. I say foreign markets are 10% of USA market combined, not much of an expansion financially. Maybe they have a 50 year plan idk, The US market should be downsized and have more quality not quantity imo. It will be interesting to see how 2015 will be.
For all those that say Boxing has been around forever yes it has but it was popular relatively quickly. Jack Johnson and Jack Dempsey were selling out stadiums.
Fightbusiness, so is mma. How long did it take them to start selling out stadiums? 10 years.
Tops, their main market is better than ever. PPV is down this year only because of the losses of St Pierre and Silva. Let’s see what happens to boxing’s ppv when Floyd/Manny retire. Also, the UFC only does 55% of their business these days from their events(probably actually less this year because of the drop in ppv buys).
Sal, yes, the UFC has a deal with Globo in Brazil that airs the fights on live tv where it is very popular there. They are getting more in their tv contract in Brazil annually than they are with FOX. They bring in 120 million per year with Globo. They also have a Televisa deal that is aired in 20 Latin American countries also free tv.
Obviously free tv deals do not bring in the revenue that ppv does, however they do have a pretty nice contract with them.
Excuse me, the Globo deal is for $60m per year, so it is actually less than the FOX deal, but still a very good revenue generator.
Brazil doesn’t get PPV for free, the shows are on combate a subscription combat sports channel, 4 shows a year are on Globo and that’s free TV, they show smaller events on SporTV Brazils biggest sports network.
The UFC gets something like $60 million a year from TV in Brazil.
MMA more popular in Japan than boxing… That is so laughable.
Dianne knows Nada. Completely exposed. I’m done with her…
MMA is huge in Japan. Boxing is not as big. Pride used to sell out the Tokyo Dome. Let me know when a boxing match can do that.
You destroy yourself every time you post, prag.
Ahahahahahaha! What exactly has been going in Japan MMA for the past 6 years?
Nothing…
As usual… Dianne full of Garbage spewing.
Kameda bros trounce anything MMA related. Just complete annihilation.
HAHAHA!! What exactly has been going on in Japan Boxing for the past 24 years? Nothing….
The UFC is having a ppv in Japan on September 20th, that will generate more revenue than anything boxing has this year there.
They also had UFC 144 there and Silva vs. Stann there.
Not to mention of course Dream was operating there until 2012 and Shooto still does shows there.
MMA bigger than boxing in Japan.
http://ajw.asahi.com/article/behind_news/sports/AJ201112300038
40 million viewers for boxing events? MMA does what? ZERO?
Yep… Dianne continues regurgitating nonsense.
What about that debt that’s due next year for the UFC? I hear it will take the company under.
Haha. An article from 2011 when the UFC had no shows out there. Since you like dismissing historical articles, it kind of invalidates this one.
How was the gate for those events? How much money did they make?
Amusing. The UFC will do 2 events this year in Japan. Both will outdraw any boxing event in revenue.
God you are an idiot.
The live gates where $4 million a piece when converted to US dollars. Kameda bros are amongst 2 of the highest paid athletes in Japan.
40 million viewers in Japan… when has the UFC ever done those viewing figures there? Never and they never will.
Like I said… MMA is dead in Japan. There are hundreds of boxing events in Japan per year.
UFC 144 Feb. 2012(after the article you posted was written)Saitama Arena, Japan:
21,000 attendance for a 3.3 million dollar gate.
375k ppv buys
MMA…..bigger in Japan.
The article you listed mentions nothing about the attendance or gate. The Yokohama Cultural Gymnasium where Uchiyama fought Solis only holds 5k people and is a small venue in Japan.
Let me know when boxing sells out a show at the Tokyo Dome. They never will.
Anyone can watch any UFC ppv on tv Brazuca for free online
“The ufc will have 2 events this year in japan”. Hahaha…so it makes it successful hahahaha….its called an event having a product on tv for 20 years and doing 2 shows for a country in a year would fill up arenas….try doing it monthly weekly in a country for many years consistently and if it still there than the sport is a success…ufc is just copying the wwe…these world tours are event driven once in a while shows same as concerts of foreign acts….but the ufc calls it expansion hahaha
Compared to boxing in Japan this year, yeah. How many big boxing fights are in Japan this year?
Are you retarded? The Japanese market since Pride’s inception has been bigger in mma than boxing. World title fights in boxing in Japan could barely fill up a 5k seat arena, Pride could sell out the Tokyo Dome with 55k fans. K1 also did huge events and sellouts.
TV isn’t the only thing and with the exception of 2011, mma was bigger on tv.
Oh by the way, prag sampson, let me know when boxing does a fraction of the attendance Pride Shockwave ’02 did, where they generated 91k in attendance.
I love how I got you running around like a rabid rabbit digging for nonsense stats. Its hilarious!!!! Ahahahahahahahah
I know doing a simple google search that takes 2 seconds seems like intense investigative work, but to the rest of the world it is very quick and simple.
Speaking of straining, kind of amusing how you dedicate your life to trolling on mma websites only to be proven wrong every time you lie or exaggerate a figure.
Truly pathetic.
D- I am just saying that because mma fans insinuate that Boxing has a solid fan base soley because its been around forever. Not true, Boxing was extremely popular relatively quickly. It didnt need much time. MMA has sold out stadiums occassionaly but rarely. Alot of MMA’s quick popularity is because they incorporated Boxing’s blueprint. When they did it their way (no holds barred, no weight divisions, no time limits) they were fighting in holiday Inn’s. then they began following boxing and creating weight divisions, weigh ins, time limits , lots of rules, press conferences, they are now doing nationwide press conferences because they saw mayweather canelo do it. They are good but not that original.
MMA has sold out stadiums occasionally but rarely???? You act like boxers who aren’t the top draws sell out big venues. The same can be said for boxing.
MMA fights have copied what works in boxing, they certainly haven’t copied everything. Why wouldn’t they? Who cares if it original or not? By the way, UFC 1 had a press conference.
In 20 years how many times has the ufc held events in japan? Hahaha…global truly global
How many mma bouts held in Japan?
Sampson you pathetic racist, there is no chance Frotch vs Groves comes close to breaking 1 million in the UK. No one has ever come close to doing that in the UK. Stick to calling Jon Jones fans “niggers” and rather than talking about a market you have no idea about
Ufc….how many times did ufc put events in japan?hahaha simple question
Smell E, I could care less if the UFC hasn’t loaded up fight cards in Japan, Pride did. They dominated boxing when they were hosting fights. When was the last time the Tokyo Dome hosted a boxing match? Tyson-Douglas? Let me know when any boxing in Japan comes anywhere near 91k in attendance or generates the level of revenue that Pride did.