Despite Eddie Alvarez being out of Bellator’s first PPV, it touts its sponsors which will be seen during Saturday night’s event. The list includes sponsor Dave & Busters which will be showing the event in all of its locations across the country.
The list of blue chip sponsors touted by Bellator include:
• Miller Lite
• Dave & Busters
• Ubisoft® – Watch Dogs™ Video Game
• Monster Energy
• Everlast
• AutoZone
• Victory Motorcycles
• Bamboo Nutra
• Attack Poker
Via Bellator press release:
“We’re thrilled to have some of the biggest and best brands in the world integrated into this must see Pay-Per-View Saturday night. With one of the biggest most talked about cards of 2014, our sponsors support for Rampage vs. King Mo this Saturday on Pay-Per-View has been spectacular,” Bellator Chairman & CEO Bjorn Rebney said.
“We are excited to be a part of this big event,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “It should be a great night for fans, because they’ll see a preview of one of the most highly anticipated video games of the year, Watch Dogs, and check out some of the best MMA fights of the year.”
“Victory Motorcycles and Bellator are a perfect match, both brands deliver exhilaration. Whether in the cage or on the road, only one-thing matters to both companies, performance. We could not be more excited to be part of the promotions inaugural Pay-Per-View,” said Reid Wilson, Victory Motorcycles Marketing Director.
“Bjorn and the great folks at Bellator have really outdone themselves putting this PPV card together! With so many stellar fighters under one roof, we can’t wait to see some epic battles and unforgettable action come Saturday night,” said Bamboo Nutra Executive Vice President Leighton Dean.
Payout Perspective:
Dave & Busters’ plan to show the event should help with viewership despite taking away from PPV buys. Obviously, this move is a way for more people to see the Bellator product and the company seems not worried about PPV buys otherwise D&B would not show the card in its locations. Whatever you may think about the PPV, Bellator has built a list of sponsors which is comparable to the UFC’s roster.
Bellator is getting stronger….a lot of people are getting turned off by dw..i hope viacom invests more money to the promotion
Tops- just out of curiosity why dont you like Dana White?
Good for Bellator! All the TRUE MMA fans should wish them luck & try to support them because competition makes everyone better. No idea why people hate on them for no reason but o well, Keep it going Bellator
As a fellow promoter I know it can be super difficult to get people to pay for something they have already have gotten for free. Bellator is going to need to do something “different” in order to be able to out match the big UFC top brand. To me, its basicly the same thing. We are seeing the same exact product from both fight leagues. I have many ideas, just not the funding to do something big. As far as using ex UFC guys, that’s great, their using the top level fighters that just have had bad luck, with the right match-ups these guys will be superstars again and the rest of the world will start buying them again.
Facebook me if anyone has any questions for me. Thanks.
Ces
-CEO of Uptown Fight Night