MMA Payout has learned from Nielsen sources that this past Wednesday’s TUF 19 received an average of 421,000 viewers which reflects a 32% increase from the prior week’s 320,000.
It should be noted that the third episode of TUF which featured a guest appearance by Renzo Gracie went up against two NHL Game 7s and the NBA Playoffs. The rating reflects Live plus Same Day viewership.
Please note on the graph that this week’s overnight actually reflects same day viewership of Episode 3. Additionally, a repeat of last week’s episode of TUF delivered an average viewership of 208,000 viewers. The 208,000 doubles this season’s TUF replay average.
Payout Perspective:
This season’s same day average is slightly over 445,000 viewers. While 421,000 may not be thrilling, based upon what it went up against in terms of sports programming, it should be a positive.
TUF is very strange. It seems there is still a lot of people watching it. But the ratings are all over the place. Replays, 24 hour DVR, 3 day DVR, etc. When you look at the big picture, people are seeing the show. What this tells me is there is fans that are clinging to the show by a hair. The show isn’t high on their priority list so they don’t see it live. But they do see it when they can. These people could fall away from the show as the season goes on and new seasons come out if someone doesn’t come along to renew their interest in the show and move it up their priority list. Maybe next seasons TUF with 1115 girls will do the trick.
All of the tv rating mean practically nothing, its the PPV numbers that the UFC is trying to increase or now even maintain. Any TV event or show is just an advertisement to get more people interested in the sport and to buy PPV events nothing more! So if the TV ratings are good but the PPV sales are crap they are spinning their wheels. This formula has been a failure, more tv exposure has led to lower ppv sales. And now there tv ratings are taking a dip.
This is horrible. I pulled all by hair out already!!!
And yes it is Episode 3, I realize the original headline said it was Ep 9.
Sald
90 million a year isn’t chump change. Especially when that amount could be more. So the ratings are meaningful. I agree the UFC hoped the tv events would feed the PPV’s. But that amount Fox pays them is equivalent to selling 3.6 million PPV’s each year. Which is more than half as many PPV’s the UFC does each year. Very significant.
BS, 90 million a year is just the face value of the deal not the net. All production costs from A to Z come out of that number. There may or may not be any profit so once again you are counting money that probably adds up to a fraction of what you think .A deal like this could actually be a net loss. So basically this deal could in fact be a failure. And from the declining PPV I’m sure no one is happy. If you think the UFC put 90 million in the bank then you shouldn’t even be posting on a financial message board.
great post saldathief brainsmasher will be very upset now, its bad enough
that there ppv numbers are going down every year.