MMA Payout has learned from a Nielsen source that the third event of Bellator MMA’s 10th season scored an average viewership of 699,000 viewers. Its peak viewership remains impressive this season with a peak of 1,037,000 during the show’s overrun and 1,035,000 during the last quarter hour.
In the main event, where the show peak took place, Daniel Straus lost his featherweight title to Pat Curran via submission in one of the best fights of this season.
Bellator MMA – 110 880,000, overnight; 1.1M Peak
Bellator MMA – 111 653,000, overnight; 964K Peak
Bellator MMA – 112 699,000, overnight; 1.037 Peak
Payout Perspective:
Bellator appears pleased with the current state of ratings as its focusing on its peak viewership surpassing 1 million viewers in 2 of the 3 first shows of its 10th season. The current overnight average for the three shows is 744,000 viewers and its average peak viewership hovers around 1.03 million. The consistency has to be something that Bellator was looking for when it moved to Spike.
Steady!
Looks like SpikeTV has been good for Bellator, if they were still on MTV2 these same cards would be pulling 100k – 250k viewers.
B112 failed to crack TVBTN, indicating that the 18-49 was a 0.3 or lower. That means less attractive to advertisers as viewers skew older (like me). I have actually been reasonably pleased with B this season. I cannot tell if the quality has increased in actuality or if it is increased in comparison to the lower quality of free UFC content. Not must see (I missed the Dantas on e and have yet to search it out on Demand) as I usually tape and watch Saturday morning skipping past all of the filler.