Showtime and Golden Boy’s first PPV event on March 8th with Canelo Alvarez as its featured fighter can also be seen in select movie theaters.
It was announced that Golden Boy would be teaming up with Fathom Events to show Alvarez as he has his first fight since his loss to Floyd Mayweather as he will face Alfredo Angulo.
Fathom Events has taken part in collaborating on bringing PPV events to movie theaters including several boxing and UFC events.
Payout Perspective:
This is an interesting move and one might see this as Golden Boy pushing Alvarez as the next big PPV star. Presumably, the reason for watching this fight in theaters is the reluctance to pay $64.95 on Canelo. While he was made vastly popular during the Mayweather promotion, he lost. So, there still might be some apprehension by some fans. We will see if having the fight in movie theaters will have an effect on overall PPV buys.
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