The UFC made a stop at NFL media day earlier this week. As previously reported, the NFL muted the UFC’s efforts to get players to wear the UFC belt on any of the podiums. However, it did not stop the UFC from getting in some promo time.
UFC Featherweight challenger Ricardo Lamas did well for himself in the video as he chops it up with some of the players. Also, Regis Philbin, who hosts, “Crowd Goes Wild” on FS1 show, made an appearance as well.
Payout Perspective:
One would have hoped that the NFL and the UFC would have done more cross-promotion for the UFC tonight. Alas, the NFL wanted to ensure that it received top billing so there was not much in terms of crossover support for the UFC event. I am not sure how much it would have helped with buys in the end, but it would be a good sign by the NFL to assist one of its partners’ (FOX) partner. With the Heat visiting the Knicks tonight at MSG, we will see how many people attend the fights tonight. Lamas does a good job of ingratiating himself with the football players and its nice to see a guy willing to do something different for the PR.
The NFL is on damage control for all the questionable press they are recieving for having the Super bowl in a scum hole. It looks like stupidity and bad decisions runs ramped in sports. IE the Olympics
no offense, but – isn’t that completely pathetic?? Do other sports also try to get attention by showing up for some NFL-thing? is that normal?
Hahahahahahaha…
HAHAHAHAHAHAHA