The UFC will have some of its roster out out movie theatres this weekend in support of the movie theatre showings of UFC 154. Demetrious Johnson, Donald Cerrone, Cub Swanson and Daniel Cormier are some of the names that will be in attendance at the movies watching GSP vs. Condit in the main event.
In conjunction with Fathom Events, the UFC will show the upcoming PPV featuring the return of GSP on selected movie screens across the US. To boost attendance, the UFC has deployed its roster of fighters across the country to attend the showings.
Payout Perspective:
Having UFC stars at the theatres is a nice way to support this endeavor. The full roster is here. Although you will not run into Anderson Silva or Junior dos Santos at your local movie theatre, having the appearances offers a chance for fans to meet a UFC fighter. It shows that the UFC is seriously exploring this platform to determine whether to back this showing of its PPVs.
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