The USA Today (via MMA Junkie) writes about the famous Jones brothers as it looks at this rare weekend where all three will be working. Jon fights tonight and Arthur and Chandler play each other Sunday.
ESPN also had a feature with Jon Jones as well as a studio game in which he plays along Arthur v. Chandler. Notice the Nike Bones Jones shirt as well.
Payout Perspective:
Obviously the Ravens-Patriots are playing and not just Arthur versus Chandler. This is a unique weekend for the Jones brothers. Assuming Jon Jones wins tonight, we can expect a camera shot or appearance on the sidelines or skybox at Sunday Night Football. It’s a definite talking point and interesting factoid for the broadcast. Plus, it’s another good PR move for the UFC to get the story out there and the UFC/Bones Jones Brand.
Big weekend indeed! Nice job by the champion.