The UFC announced today a new collaboration with clothier Roots of Fight. The UFC Legend Series will begin with the October/November issue of the magazine’s print and tablet edition.
Via UFC press release:
The Roots Of Fight UFC Legends Series pays tribute to historic battles waged in the Octagon with an exclusive documentary combining new interviews with the combatants and includes archival fight footage. Each documentary provides a new perspective on fights years after they take place and oftentimes long before the participants reached superstar status. The first documentary in the Roots Of Fight UFC Legends Series reaches back to April 2005 when Forrest Griffin and Stephan Bonnar made their Octagon debuts to fight for the light heavyweight title on the premiere season The Ultimate Fighter®.
Roots of Fight produces high end clothing which focuses on the history of combat sports. It has produced shirts commemorating Bruce Lee, Helio Gracie, Eddie Bravo, Mike Tyson and Muhammad Ali.
Payout Perspective:
If you haven’t checked out Roots of Fight, take a look at its web site to see their collection. In my opinion, pretty cool shirts. They do have a higher price point than most shirts. It’s a nice coup for the clothing company from Vancouver as its relatively new to the market.
The announcement today boosts the UFC Magazine as well with this promotion. We haven’t heard too much about the UFC Magazine since last fall. This series may help both the UFC Magazine and Roots of Fight elevate their respective profiles.
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