THQ and Zuffa announced a partnership to promote UFC 131: Lesnar vs. Dos Santos using the UFC’s official Facebook game. The grand prize winner will win a trip for two to UFC 131 in Vancouver.
Via THQ press release:
AGOURA HILLS, Calif. – April 20, 2011 – THQ Inc. (NASDAQ: THQI) and Zuffa, LLC today announced a consumer sweepstakes surrounding UFC® 131: LESNAR vs. DOS SANTOS via UFC® Undisputed Fight Nation™, the official Facebook game based on the world’s leading mixed martial arts (MMA) organization, the Ultimate Fighting Championship®. Available for download at http://apps.facebook.com/ufcfightnation, players may enter the sweepstakes through an on-screen pop-up display after training moves and competing against others with their virtual UFC fighters to reach Level 5 within the game. One grand prize winner will receive a trip for two to UFC 131, currently scheduled for June 11, 2011 at Rogers Arena in Vancouver, British Columbia. The trip includes two tickets to UFC 131, roundtrip airfare, hotel accommodations and a stipend for meals and/or spending money. One first prize winner will receive an autographed UFC poster and a $250 UFC gift certificate for use on ufcstore.com, while 10 second-prize winners will receive $50 UFC gift certificates for use on ufcstore.com.
THQ is sponsoring the UFC Undisputed Fight Nation sweepstakes, which is open to residents of the United States and Canada (excluding Quebec) who are 18 and over. Participants can enter the contest between now and 12:00 p.m. PT on May 6, 2011. There is no purchase necessary to participate, and the sweepstakes is void where prohibited. Further information regarding the sweepstakes, including rules and eligibility requirements, may be found at community.ufcundisputed.com.
“The launch of UFC Undisputed Fight Nation earlier this year provided us with an invaluable way to share the virtual UFC experience in a social networking environment,” said Danny Bilson, Executive Vice President, Core Games, THQ. “Through announcement of the UFC 131 consumer sweepstakes, we look forward to engaging even more players on Facebook as they experience solid training tools, competitive gameplay and tremendous replay value.”
Payout Perspective:
The collaboration between THQ and the UFC integrates its social media (Facebook), gaming component and the promotion of the upcoming UFC PPV. The partnership mobilizes the THQ brand by promoting consumers to play the UFC Undisputed Fight Nation game online at the UFC Facebook home page. Successful players will promote the game via social networks such as Facebook. For the UFC, its another opportunity for fans to go to its Facebook page and attract more unique visitors.
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