MMA magazine Fighters Only announced the launching of an iPad version of its print edition making it the first MMA periodical to publish on the iPad.
“In excess of 7.4 million iPads have been sold in the last 6 months to date, and MMA’s fan demographic is a very close fit to that of iPad users,” stated Fighters Only’s CEO and President Robert Hewitt in a press release. “We truly believe that the iPad edition of Fighters Only will bring an even greater level of service to our readers and advertisers. It’ll help expand both the global reach and awareness of MMA as a sport and be a boon to the individuals that operate within it.”
More via Fighters Only’s press release:
Readers can expect a highly interactive experience via bespoke software that uses pictures, video and words to illustrate the same quality content found in the print version of Fighters Only. In addition, bonus material and an interactive punch bag game will make the iPad experience even more enjoyable. Regular purchasers of the Fighters Only iPad edition will also benefit from a personal library, stored remotely online and accessible anytime as a permanent archive that won’t take up any of the user’s own iPad memory space.
You can buy the app on iTunes. It lists for $4.99 USD.
Payout Perspective:
It is nice to see forward thinking from a company with a print publication taking advantage of emerging technology like the Ipad. It shows that it can adapt and remain relevant in a world where newspapers are becoming obsolete. In addition, the app creates another source of revenue from advertisers via the iPad version.
Actually it is 3 months alone (7.46m) and 14.79 million units sold in 2010 (as of 25 December 2010)
You guys shouldn’t just write whatever someone tells you especially when it harms our GOOD REPUTATION.
I own Tapout Magazine and MMA Worldwide Magazine and state for the record we have had our digital version with all the same platforms out for over a year now.
We currently have over 261,000 subscribers and find this article to be just crap. I don’t mind some foreign company coming in our territory but what I do mind is saying something there not.
We give it FREE to the military both active and inactive. We give it FREE to any active wrestlers. We give it FREE to any active MMA Fighters. It’s only $ 24 per year anywhere in the world.
Bob,
I can’t find the MMA Worldwide or Tapout magazine app in the iTunes iPad app store. Can you provide a link to download your app from the iTunes store?
Thanks,
AS
Robert,
In addition to Adams comment…
The Tapout iPhone App was featured on MMAPayout on Sept of last year here:
http://mmapayout.com/2010/09/mma-enters-mobile-apps-and-social-media-gaming-world/
At the time, there was no iPad version for any MMA related app. Perhaps a link to view a digital distribution of the mag, but not an iPad app on its own, I believe.